Hanne Elliot Fønss Nielsen, "Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent" (U Nebraska Press, 2023)
May 01 2024
64 mins
Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavours. Their lectures, narratives, photograph