Oil and Gas Sales and Marketing Podcast

Dec 09 2024 60 ep. 27 mins 10

Oil and Gas Sales and Marketing Podcast artwork

Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.

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Ending the Year Strong Part 1of a 2 part series

Dec 09 2024 29 mins

In this episode, Mark and Matt discuss strategies for ending the year strong from a sales perspective. They emphasize the importance of cleaning up sales pipelines, building authentic relationships with clients, and implementing effective follow-up strategies. The conversation also covers modernizing sales presentations, setting achievable goals, and generating leads for the upcomi

Ending the Year Strong Part 2 of a 2 part series | Ep 60

Nov 27 2024 27 mins

In this second part of a two part series Matt and Mark discuss strategies for marketing professionals to end the year strong. They emphasize the importance of cleaning up contact lists, preparing for performance reviews, and documenting achievements. The conversation also covers the significance of aligning marketing efforts with sales objectives, exploring new marketing channels,

Leadership and Sales Success w/Guest Will Barron | Ep 58

Oct 18 2024 25 mins

In this episode, Mark and Matt chat with Will Barron and discuss the simplification of sales processes and the importance of aligning sales and marketing efforts. They explore the concept of sales as a game, emphasizing the need for predictability and understanding the market. Will shares insights from his experience in medical device sales and […]

Own The Space w/Guest Ian Ord. Part 2 of 2 | Ep 57

Oct 03 2024 26 mins

In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explore the need for a unified approach to data across departments, the cultural shifts necessary for effective collaboration, and the impact of AI on creativity […]

The Power of Influencer Marketing in the Oil and Gas Industry | Ep 55

Sep 11 2024 32 mins

In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and credibility of individuals who have a significant following and influence in a particular industry. They highlight the importance of finding the right influencers who align […]

The New ABB w/Guest Anand Jha | Ep 54

Aug 23 2024 27 mins

This is not your grandfather’s ABB! Mark and Anand discuss strategies for positioning low-carbon technologies and services to traditional oil and gas clients, adapting pricing models and value propositions, building new client relationships, expand market share, training and coaching of the sales team. And the importance of loss reviews! https://www.linkedin.com/in/anandjha01 htt

Marketing and Comms. The Importance of Collaboration w/Guest Kevin Condron | Ep 53

Aug 02 2024 32 mins

Mark and Matt are joined by Kevin Condron, Global Marketing Leader, Industrial & Distribution Sectors at IBM. Learn about the importance of marketing and comms working together to ensure collaboration, consistency, preparation, and being totally customer focused. Plus, learn how to make journalists happy to share your announcements and maybe the best LinkedIn tip ever! […]

More Than Just a Vendor – Be a Peer and Problem Solver | Ep 52

Jul 24 2024 33 mins

In this conversation, Mark and Matt discuss the importance of mindset in sales and marketing in the oil and gas industry. They emphasize the need for mental health and self-care, as well as the transfer of enthusiasm when selling. They also highlight the importance of seeing oneself as a peer and problem solver, rather than […]

The New Sales Debate: Audio-Only vs Video Podcasts w/Guest Rory Nolan | Ep 51

Jun 26 2024 29 mins

Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and connecting with an audience. They also touch on the debate of audio-only versus video podcasts and the importance of personal […]

Push Pull Marketing for Sales w/guest Nick Loise | Ep 50

Mark and Matt learn a lot from Nick about push pull marketing for sales, how to get everybody on the same side of the table, what bad LinkedIn content looks like and marching orders for SDR’s in 2024. Plus, Nick is going to come back and help Mark and Matt with their insiders’ group. Nick […]