On Branding Podcast

Sep 05 2024 112 ep. 24 mins 8
On Branding Podcast artwork

Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design. Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support

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Rebrand, Brand Refresh or Redesign with Lauren Bayne

Sep 05 2024 15 mins  
In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert. They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding. Lauren also shares her branding journey and current trends in t

Live Events for Brand Growth with Brandie Weaver

Aug 26 2024 9 mins  
In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events. They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on investment. Brandie shares insights on organizing impactful, intimate events and how start

Power of Culture in Marketing with Anastasia Kārkliņa Gabriel

Aug 20 2024 22 mins  
In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'. We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity. Anastasia also provides actionable advice for marketers to expand their cultu

The Power of Homepage Videos with Patrick Taggart

Apr 08 2024 12 mins  
In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting years of industry leadership, he stresses the value of showcasing a brand’s unique stor

Cultural Moments & Brand Narratives with Maggie Walsh

Mar 25 2024 15 mins  
In this episode, Arek welcomes Maggie Walsh, a respected branding strategist known for her expertise in brand development and cultural engagement. Maggie shares insights into crafting compelling brand identities and leveraging cultural moments to build loyal fan bases. With over 12 years of industry experience, she emphasizes the importance of understanding brand values and effecti

Proven Ways to Acquire Clients with Richard Weylman

Mar 18 2024 18 mins  
In this episode, Arek is joined by Richard Weylman, a celebrated consultant and Hall of Fame speaker. Richard, with his rich history in sales and customer engagement, unpacks his latest book, ‘Hundred Proven Ways to Acquire and Keep Clients for Life.’ He shares insights into the importance of creating memorable customer experiences and the role of empathy in sustaining client r

Future Ready Branding Strategies with Mitch Duckler

Mar 11 2024 16 mins  
In this episode, Arek sits down with Mitch Duckler, the founder of Full Surge, a forward-thinking brand strategy consultancy. Mitch, a seasoned brand consultant, TEDx speaker, and best-selling author, delves into his latest work, ‘The Future Ready Brand,’ offering insights into how brands can navigate and stay ahead in an ever-evolving landscape. He shares his experiences from

How to Earn Media Coverage with Mickie Kennedy

Mar 04 2024 15 mins  
In this episode, Arek talks with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. Mickie shares his journey from working at a telecom research startup, where he saw the impact of effective press releases, to launching e-releases, a company that has been helping clients

A Data-Infused Design Journey with Carlos Williams

Feb 26 2024 17 mins  
In this episode, Arek chats with Carlos Williams, the founder of DBC, a New York-based creative agency that works with clients such as Spotify, Bank of America, Meta, and more. Carlos reveals his distinctive approach to branding and the significance of using and understanding data to guide design. He also stresses on the importance of incorporating equity as an element of branding

A Brand's Guide To SMS Marketing with Jessica Cervellon

Feb 19 2024 21 mins  
In this episode, Arek engages in a conversation with Jess Cervellon, the VP of customer experience at Feastables by MrBeast, who is transforming the landscape of SMS marketing. They delve into the crucial role of customer interaction in enhancing a company’s rapport with its consumer base and aligning its communication with market trends. Cervellon provides a glimpse into her jou