Online Course Creation Strategy Made Easy

May 30 2024 13 ep. 10 mins 2

Online Course Creation Strategy Made Easy Podcast artwork

A podcast series to help you navigate the overwhelm around online course creation and sales.

Business Education

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[S1 E12] Designing a funnel for your online course (hint: no fancy tech required)

May 30 2024 9 mins

You don’t need to pay for funnel building software - or for someone to build you a ‘funnel’ for your online course. Because a funnel is not the ‘tech stack’ you use to host and deliver your online course. It’s the journey someone takes from not being an online course student to investing in your course. In this episode of the Online Course Strategy Made Easy podcas

[S1 E11] How to protect your intellectual property as an online course creator

May 23 2024 7 mins

One of the most common questions I get asked about online course creation is about how to protect your course content from copycats/theft. In fact, I’ve seen new course creators spend so long worrying about this and exploring their options - they never actually get their course on sale. In this episode, I’ll share how to protect your intellectual property as an online cour

[S1 E10] Pricing your online course and mistakes to avoid

May 16 2024 10 mins

When I first started out with online course creation, I used to tie myself up in knots about pricing. And - because I didn't know any better - I'd end up looking at what other people were charging for online courses and charge the same/similar. Even if it meant I was underpricing/making a loss on my own course! In this episode, I’ll share what I’ve learned about online cou

[S1 E9] Having a ‘Fail Fast’ Strategy (and why it’s vital for online course success)

May 09 2024 11 mins

I sold 120+ copies of my new EBook: Create Your Online Course In 48 Hours over a five day period. But why bother selling a £9.99 EBook? Why not just create an online course and charge more? Find out in this episode of the Online Course Strategy Made Easy podcast - along with why a ‘Fail Fast’ strategy is vital for online course success.Get my FREE download: 7 low or

[S1 E8] Funnel software (and other online course tech you don’t need)

Apr 23 2024 12 mins

I’ve wasted thousands on tools/tech I just didn’t need for online course creation.Which is why I now advise my clients to keep things simple - with free or low cost tech. Or resources they are already using in their business. In this episode of the Online Course Strategy Made Easy podcast I ‘fess up about some of things I wasted money (and time) on when I first star

[S1 E7] Weird online course myths to be aware of

Apr 18 2024 11 mins

I’ve heard some funny stuff about online courses over the years. Including: you can’t launch a course without a membership site/online platform, your course must be CPD accredited and you need to build out a ‘funnel’ (if you’re selling an online course, you already have one!). If you’re new to online course creation and sales, it can feel really overwhelming. In th

[S1 E6] Choosing a course topic (it’s not about you baby)

Apr 15 2024 10 mins

While there is a lot I got ‘wrong’ as a new course creator, something I think I did get right from the start, was picking the ‘right’ course topics for my ideal clients. Not because I’m naturally brilliant/talented. But because I had a professional advantage i.e. my previous career (journalism) was all about matching the ‘right’ content with the right audie

[S1 E5] Creating the perfect lead magnet for an online course

Apr 10 2024 10 mins

Clients often ask me: ‘what’s the best kind of lead magnet to generate sales of an online course’? In this episode of the Online Course Strategy Made Easy podcast I share my lead magnet strategy for online courses. It’s so simple you may think it’s too google to be true - but it’s really not. Which is why I’ve included examples/case studies to show you what I mea

[S1 Ep 4] Bad advice I gave on audience building (and what changed my mind)

Apr 08 2024 13 mins

Five years ago, if you’d asked me whether you should build your audience before you launch an online course, I’d have said yes - absolutely. So what changed my mind? And what advice would I give now - with ten years experience of course creation and sales behind me? That’s exactly what I share in this episode of the Online Course Strategy Made Easy podcast. Ge

[S1 Ep 3] Why creating the shortest online course possible should be your priority

Apr 03 2024 10 mins

Did you know most people don’t complete online courses? I didn’t until a good few years into my course creation journey (completion rates are often just 10-20%).And I really *should* have known - because I’ve invested in many online courses I haven’t completed (and some I haven’t even opened). But I didn’t connect my own learner behaviour with my own clients. If I�