Purposing

Oct 30 2024 27 ep. 27 mins 5

Purposing Podcast artwork

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.

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Breaking the glass ceiling through purpose: Finding Formula 1's first female driver with Ali Donnelly, More Than Equal

Oct 30 2024 30 mins

Less than 10% of all motorsports participation is female. And low statistics like this transcend across the sporting world compared to male athletes. With so many myths, stigmas and systemic barriers, how do you break the glass ceiling and allow these champions to take the wheel? Today, Becky is joined with Ali Donnelly, CEO of More Than Equal, the global not for profit o

Executing global purpose strategy with local impact with Alma Alejandro

Oct 16 2024 34 mins

Having the right global purpose strategy to create change is essential. But how do you make sure it also has local impact? Today, Becky is joined by Alma Alejandro, Marketing Director for Global Intimate Health and Wellness Brands at Kimberley Clark. In this conversation, we'll be exploring how to drive global impact with the right global purpose strategy and how to demonstrate res

Climate Week NYC Special with Stuart McLachlan and Annabelle Stamm, Anthesis

Sep 30 2024 30 mins

This episode is a Climate Week special, in which we’ll be getting an insider’s view of New York Climate Week - the people there, the key events, trends and topics.This year’s theme is ‘It’s Time‘, emphasises the urgency of climate action and spotlight businesses, organisations, and governments already driving momentum and breaking down barriers to progress. Today,

Driving long-term success in a family owned business with Steve Beechey, Group Public Sector Director at the Wates Group

Sep 18 2024 30 mins

Family-owned businesses are truly unique, serving as the embodiment of tradition, community, and legacy. But how do these qualities shape their sense of purpose? More importantly, can the core values that define family businesses be infused throughout an entire organisation, driving culture and long-term success?Today, Becky is joined by Steve Beechey, Group Public Sector Director

Can the creative arts slow down climate change? With Polly Mackenzie, Chief Social Purpose Officer at UAL

Sep 04 2024 27 mins

Creative expression brings joy, purpose, and meaning to human lives. More than that, it is the definition of the possible, the desirable and the tactical. But can the next generation actually use the arts to tackle climate change and help to build more equitable prosperity?Today, Becky is joined by Polly Mackenzie, Chief Social Purpose Officer at the University of Arts London and f

How to build corporate reputation through purpose with Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group

Aug 21 2024 32 mins

Corporate reputation is more important than ever. Potential customers are not only looking at the services an organisation provides, but its public visual identity and how it makes a difference to society. But how do you build authentic corporate reputation through purpose and, in turn, create value?Today, Becky is joined by Claire Hawkins, Director of Corporate Affairs and In

When to change your purpose with Chris Jackson, Group Head of Colleague Experience at Centrica

Aug 07 2024 34 mins

Having purpose at the heart of your business is essential for meaningful brand impact. It’s also essential that your purpose is understood by all areas of your organisation. But with growth, unpredictable change and societal shifts, can your purpose become irrelevant? Was it clear enough to begin with? And how do you know when it’s time to change your purpose? Today,

How to measure meaningful brand impact with Mitch Oliver, Global VP of Brand and Purpose at Mars Inc.

Jul 24 2024 33 mins

The idea of brand purpose is pretty contested within marketing. Critics are claiming that we’ve reached ‘peak purpose’ and are calling for people in advertising to stop trying to save the world and get back to selling stuff. But is this true, or have we actually reached another level of maturity when it comes to purpose? With consumers more switched on to social change t

Trailer: Purposing Season 3

Jul 24 2024 1 mins

This year, many businesses are finding it tougher than ever. So wouldn’t it be easier to put purpose and sustainability on the back burner? At least until it feels like there’s less of a trade off with profit…What if I told you that despite the current economic climate, some of the world’s leading organisations are taking an entirely different approach, prioritising purpose

If we don’t fix the market, we won’t fix climate change with Steve Waygood, Chief Responsible Investment Officer at Aviva Investors

Jul 31 2023 30 mins

The science on climate change is clear: the planet is heating at an alarming rate. We’re already at risk of breaching the limits set in the 2015 Paris Agreement. Rapid action is needed to ensure net zero pledges are kept and sustainable practices are implemented across business. No amount of disclosure or engagement will correct the course we’re on if businesses and busine