Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

Oct 10 2024 117 ep. 28 mins 1

Looking for ways to grow your natural food business or farm business into a strong local, regional or national brand? Find actionable tips and insights from your Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. Focusing on cohesive, compelling, and consistent food branding will help you build a business you love and make meaningful connections with your ideal audience, team, buyers, suppliers, influencers, and investors. The Real Food Brands Marketing Strategy Podcast answers critical food business strategy questions that will help food entrepreneurs take a brand-first approach, including these Top 10 questions: 1) What sets my food business apart? 2) How do I prioritize all my different ideas for my food business? 3) Who is the ideal customer for my food business? 4) What is brand strategy and brand management? 5) How can I lead my team to help build a strong brand? 6) What is a step-by-step approach to define my food brand? 7) What is the difference between a product feature and a consumer benefit? 8) How to create an impactful customer journey map for my food business? 9) What is a good marketing plan for a food business? 10) What's the best way to grow my natural food business? Let’s go shake up shopping carts! Katie Brought to you by Real Food Brands (www.RealFoodBrands.com) and hosted by Katie Mleziva. Join Katie and other food business owners to continue the conversation by joining the free Real Food Brands Marketing Round Table group on Facebook!

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117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach

Oct 10 2024 10 mins

In this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you’re just starting or have been in the business for a while, this approach ensures you lead with strategy, not just

116. How Trying to Build Your Food Brand Could Be Holding You Back

Sep 10 2024 12 mins

Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand! I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the corporate world to follow my vision o

115. Your Big Shift: From Selling a Great Product to Building a Strong Brand

Jun 07 2024 17 mins

Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out. Here's what's in this episode - you can find all the links on the episode web page. The event that sparked Katie’s interest in brand management.

114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!)

Apr 18 2024 16 mins

Have you thought much about the fact that you need to sell your product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality of breaking down the process that’s already happening and being intentional with your marketing and sales plans to leverage yo

113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help

Jan 20 2024 25 mins

In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searching for ways to s

112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business

Dec 11 2023 18 mins

The Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about: What you can expect from new podcast episodes to help you Define, Align, and Activate your brand strategy to position your

111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making

May 25 2022 21 mins

Have you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working the way we want them to—and decide what to do about it. Today on Episode 111 of t

110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy

May 11 2022 31 mins

Have you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc? Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea Jenkins, the owner of Grassfed

109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano

Apr 27 2022 37 mins

Sometimes you need to let yourself dream and think big. Instead of letting other people tell you how things work and why you can’t do something, it can pay off to look at things from a new perspective. It helps, of course, to have a great story, which is something that brand strategy work can really help with. Today on Episode 109 of the Real Food Brands Marketing Podcast, Host a

108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)

Apr 13 2022 23 mins

As you’re working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you’ve done the work to create your brand’s North Star, it serves as the guide and the glue for everything you do on the front AND back end of your busi