Rick & Rick Rule the World

Feb 26 2025 172 ep. 14 mins 26

Rick & Rick Rule the World Podcast artwork

Generative AI. Virtual and augmented reality. Social media. Digital commerce. Experiential. Content marketing and beyond. Creative Director and Bestselling Author Rick Mathieson and Silicon Valley CMO Rick Wootten share their unique brand of news and views on marketing innovation at the intersection of marketing, media, tech, and pop culture—with an extra-large serving of fun.

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☘️ Lucky Charms Go Big, The Banana Splits Go Bad, ‘The Boys’ Go Bonkers & More

Feb 26 2025 17 mins

From the vault: In a pre-pandemic time capsule from August 2019, the Ricks marvel over a freaky new Amazon Prime show called “The Boys,” an R-rated horror movie featuring “The Banana Splits,” the origin story of McDonald’s Shamrock Shake, and enormous Luck Charms marshmallows coming to a s’more near you. Brought to you by Taskin, the first name in ultra-stylish, premi

🏈 Super Bowl Pop Quiz: Test Your 2025 Ad Recall

Feb 07 2025 23 mins

🏈 It’s time for an Ad Bowl 2025 edition of Rick and Rick Loaded Questions—our multiple-choice quiz games to test your recall of this year’s Super Bowl commercials, and a look at some of the big themes we saw in this year’s big game! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and sa

🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Social vs. Search, Shoppable Streaming

Jan 26 2025 27 mins

It’s time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF

🛍️ Hottest But Hardest-to-Get Tech Toys for Holiday 2024

Dec 22 2024 4 mins

Well deck the halls and get your tinsel in a tangle, because it’s time for the Ricks’ list of the hottest tech toys of holiday 2024. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🎁 Just li

🎁 Holiday 2024 E-Commerce Projections, Nolan-Era Batmobiles for Sale, and Ps & Qs for ChatGPT

Nov 25 2024 8 mins

☃️ How to make it a December to remember for your favorite Batfan—with one of 10 tricked-out, Nolan-era Batmobile replicas costing just $2.9 million. What’s putting a drag on the growth of e-commerce sales this holiday season? Plus: The surprising reason your ChatGPT prompts aren’t working as well as they should be—and more—in a quick round of Rick and Rick Loaded Que

🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign

Nov 20 2024 7 mins

🎄 Are those chatbots roasting on an open fire? Through the magic of AI, Coca-Cola spreads holiday joy by kicking Santa to the curb. Amazon Prime’s effort to bore subscribers to death with spoiler-free, AI-generated episode recaps. Plus a “Wicked” packaging face plant, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear: Shop n

🎬 Why Social Video Rules B2B, AI Head Shots, Lays’ & Coke's Funtastic Flavors

Nov 07 2024 19 mins

❄️The big “oops” at Bath & Bodyworks. Lays brings back five funtastic flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality

🎃 Winning Halloween 2024 With Costumes That Tapped the Zeitgeist

Oct 28 2024 4 mins

👻 In this Rick and Quick Episode of Rick and Rick, the Ricks ask ChatGPT to assess online sentiment for patterns and then compile a list of 10 homemade costumes for tapping into the zeitgeist at a Halloween party near you—tell us which ones you saw (or wore) this year! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters eve

🎙️ GenAI-Created Podcasts, Amazon v. Google, Cheetos Turns Mice Transparent

Oct 21 2024 20 mins

🥶 An ice-cold collab between Liquid Death Water and Plunge Tubs. Wendy’s McTrolls Mickey D’s over its McBroken McFlurry machines. Generative AI-created podcasts that’ll blow your mind. The year’s top Halloween costumes according to Google. Plus: Loaded Questions and a whole lot more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear

👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes

Oct 12 2024 21 mins

🙌🏼 In the Ricks' season opener: Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? Brought to you by Taskin, the first name in ultra-s