Scale or Die

Dec 17 2019 47 ep. 26 mins 176

Scale or Die Podcast artwork

In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).

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#24: Bryn Jones, CEO @ PartnerStack, on how to build a profitable partner program

Dec 17 2019 50 mins

On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel like a partner channel is growing painfully slow, but in reality, the long-term value of this channel is huge. In this episode, Bryn Jones

#23: Ed Fry, Growth at Paddle, on the future of data & personalized experiences

Dec 03 2019 37 mins

For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot, Hull.io, and Inbound.org. Shortly after our interview, Ed started working as a SaaS growth consultant and now works as Head of Growth at Paddle, a UK-based SaaS for subscription and E-commerce. Our conversation with Ed covers the role of data in 2019. While data is becoming ever more available, the sh

#22: Kirsten Newbold-Knipp, on aligning sales & marketing

Nov 26 2019 47 mins

Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey. Our conversation covers how to host great user events that drive intimacy with y

#21: Frank Barry, COO of Tithe.ly, on building SaaS for a non-traditional industry

Nov 12 2019 36 mins

Tithe.ly is a SaaS business that’s going after a huge, but underserved market: churches and religious institutions. And for the past several years, the business has been growing like crazy, with over 700 religious institutions signing up per month. But that’s not even the crazy part! Tithe.ly wants to make sure customers really love them. When a new prospect or customer sig

#20 Jonathan Kim, CEO @ Appuces, on leaving Hubspot to build the product-led growth platform

Oct 29 2019 36 mins

5 years ago, Jonathan Kim started Appcues to help product and growth teams create more relevant onboarding flows. Today, Appcues serves over 1000 customers and has grown to nearly 70 employees. Jonathan’s idea all started at the end of his career at Hubspot, as he was having a conversation with his boss, the future founder of Drift, David Cancel. In his words: “David Cancel

#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own terms

Oct 15 2019 46 mins

Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to have a normal work-life balance. In this episode, the conversation is focused on how to create a business that works on your terms. To work in a way not dominated by due dates and deadline

#18: Eric Siu, CEO at Single Grain, on the most effective content marketing strategies for crazy traffic

Oct 01 2019 40 mins

Eric runs Single Grain, the digital marketing agency running paid traffic, SEO, and content campaigns for many of the biggest names in tech (such as Uber, Salesforce, and Lever!) Eric is also the founder of a SaaS company called Clickflow, which helps businesses grow organic traffic and revenues. In this interview, we have an in-depth discussion on content marketing. We'll learn a

#17: Ian Blair, the 26 year-old CEO, who built a multi-million dollar app development agency

Sep 17 2019 37 mins

Ian Blair, Co-Founder and CEO of Buildfire, isn’t your average SaaS CEO. Ian is like the Dos Equis man (the most interesting man in the world) of SaaS. Ian’s definition of fun ranges from driving exotic cars to surfing and flying planes the world. Oh, and did I mention he’s only 26 years old? Listen to this episode to get Ian’s unique story about the different channels of

#16: Peep Laja, Founder @ CXL, on a decade long career pioneering CRO

Sep 03 2019 41 mins

Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on your own site. Where do you start? Peep has built CXL by helping provide strategies for companies of all sizes to implement CRO. Wh

#15: Chris Savage, CEO of Wistia, the company that helps businesses use video better

Aug 20 2019 40 mins

Our interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to the many risks he's taken over the years to grow to nearly 1 million accounts & tens of thousands of paying customers! Along the way, Chris has approached growth in an incredibly interesting way. He's one of the biggest proponents of