Scale to Sale: Stories from Salesforce ISV founders

Nov 14 2024 19 ep. 29 mins 2
Scale to Sale: Stories from Salesforce ISV founders Podcast artwork

A podcast series where James Gasteen (former ISV founder and CEO of Unaric) talks to Salesforce ISV founders at various stages of their entrepreneurial journey - from those just starting out to founders with serial ISV exits. 

  Business
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Navigating the French Marketplace: Tips for ISV Founders

Nov 14 2024 33 mins  
Send us a text In this episode, James is joined by Loic Deo Van, CEO & Co-Founder of Everready.AI, as he shares his journey in the Salesforce ecosystem. Loic shares insights on the challenges salespeople face in using CRM systems and how EverReady addresses these challenges. Loic and James also cover the importance of using internal data instead of relying on external data sour

From Founder-Led to Scalable Sales Teams

Nov 06 2024 27 mins  
Send us a text In this episode, James Gasteen is joined by Carl Carell, CRO and Co-Founder of GetAccept. GetAccept is a digital sales room platform and graduate of the Winter 2016 cohort of Y-Combinator. Carl shares insights on acquiring the first few customers, transitioning from founder-led sales to employee-led sales, and evolving the ideal customer profile (ICP) over time. They

From Trampoline Park Founder to an OEM for the Leisure Industry

Aug 21 2024 27 mins  
Send us a text In this episode, James is joined by Luke Sims, CEO and co-founder of Booknow Software. Luke shares the journey from trampoline park owner to building a prominent software platform for the leisure industry. The initial idea came from Luke's experience in the USA, where he discovered a trampoline park concept that didn't exist in the UK. They built the UK's first tramp

Building a Real Estate Solution on Salesforce

Aug 08 2024 29 mins  
Send us a text In this episode, James is joined by Stephanie Betters, CEO and founder of Left Main REI. Stephanie shares her journey into the world of Salesforce and how she built a real estate solution on the platform. This product was built out of a frustration of a lack of suitable CRM solutions for her Real Estate business and how the only alternatives were high cost enterprise

From VP of Sales to 14x Certified Salesforce Architect

Jul 09 2024 29 mins  
Send us a text In this episode, James is joined by Jason Hoult, founder and CEO of Anvil App Works (now part of Tractor Zoom), as he shares his journey into the Salesforce ecosystem and how he came up with the idea for Anvil App Works. Takeaways The importance of starting a business in a niche that you already know well and leveraging industry clouds.The challenges and strategies o

How to Thrive in an Ecosystem of Extroverts

Jun 19 2024 33 mins  
Send us a text In this episode, James is joined by Jessica Jeffries, co-founder of Chorum, as shares her journey into the world of Salesforce, the challenges and opportunities for the customer success function, and her experience of being an ISV founder. Chorum’s easy-to-use Salesforce integration enables Customer Success teams to view key data, prioritize daily workflows and act

Building Influence from the Ground Up

Jun 10 2024 29 mins  
Send us a text In this episode, James is joined by Mahesh Baxi, Co-Founder & CEO at Provus. Throughout the episode, Mahesh shares his journey in the Salesforce ecosystem and his previous 30 years experience in the world of quote-to-cash. Mahesh talks to the challenges of the quote-to-cash domain and the evolution of the Salesforce platform. James and Mahesh cover Provus automat

It's all about Data Cloud...

May 28 2024 30 mins  
Send us a text In this episode of the Scale to Sale podcast, James Gasteen interviews Jon Jessup, CEO and founder of 1440. They discuss Jon's journey into the Salesforce ecosystem, the challenges of customer acquisition, effective marketing strategies, and the future of the Salesforce ecosystem. Jon shares insights on building a successful SAS software company, the importance of be

Don't Forget to Celebrate the Wins

May 15 2024 27 mins  
Send us a text In this episode, Taylor Lint, Founder & CEO of Swantide, discusses her journey into the Salesforce ecosystem and the story behind Swantide. Swantide helps automate the setup and implementation of Salesforce. Organizations can connect Swantide AI to their Salesforce org and automate changes, debug issues, and ask questions. Think of Swantide as instant access to a

Win New Logos Through Customer Success

May 02 2024 30 mins  
Send us a text In this episode, James is joined by Lorenzo Frattini, founder and CEO of Clayton, who shares his journey into the Salesforce world and how he identified the need for his company. Clayton helps companies reduce risk and improve agility in Salesforce implementation programs. Clayton finds flawed code, written by humans or generative AI, twice as accurately as any code