#31 Scaling vertical SaaS in the Nordics, mastering product discovery, defining ICPs, and more | Martin Spinnangr (CPO at Munu) and Shubham Bhattacharya (frm CPO at Favrit)
Mar 19 2025
54 mins
My guests today are Martin Spinnangr and Shubham Bhattacharya, CPO at Munu and former CPO at Favrit - two Nordic rivals in the world of hospitality SaaS. We talked about what it takes to build and scale a vertical SaaS product, the challenges of defining your ideal customer profile, why most product validation efforts fail, acquisition vs. retention, the real cost of poor strategic