PRODUCTEA with Leah, Growth & Senior Leadership

Feb 02 2025 93 ep. 54 mins 26
PRODUCTEA with Leah, Growth & Senior Leadership Podcast artwork

Honest, unfiltered conversations with the best from tech - spilling the tea about product, growth, and senior leadership topics.

www.leahtharin.com

  Business
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93: Emily Kramer - The Death of Marketing Channels

Feb 02 2025 52 mins  
The amazing Emily Kramer talks with me about B2B Marketing, the rise and fall of influencer marketing, and the challenges of navigating the 2025 social media noise. What does the future of marketing look like while everything changes so rapidly? takeaways Influencer marketing is becoming less effective.Sound Bites "The death of channels might be more accurate.""You have to figure o

92: Kris Rudeegraap - New Marketing Channels for 2025 and Product-Led Sales

Jan 26 2025 49 mins  
Kris Rudeegraap, Co-CEO of Sendoso, talks about Sendoso’s journey from plg to sales-led back to plg and what all of this has to do with personal branding in B2B marketing. Why is Sendoso betting on physical advertising channels like gifts and direct mail as a provider, and what does he see the future of getting attention from the market looking like with AI changing everything?Ta

91: Dave Kellogg - Organizational design: Signs of Health vs. Conflict

Jan 20 2025 61 mins  
“The only time where I saw all the VPs align is when they all hated the CEO” Why do we keep getting organizations wrong? How should you think about your team, the team of teams, and the organization you’re in?Our five principles of organizational design and how to navigate growth and scaling challenges, particularly in startups.takeawaysGrowth should be a collective responsib

90: Harini Gokul - How to keep things "simple" at scale

Jan 12 2025 57 mins  
The evolution of sales models, the critical role of customer success in driving revenue, and the responsibilities of C-level executives in fostering cross-functional collaboration with Harini Gokul, CCO @ Entrust, from a first principle perspective.The challenges of implementing product-led sales strategies and the importance of simplifying metrics for effective decision-making. Wh

89: David Yockelson - Revolutionizing Sales with Interactive Demos

Jan 08 2025 51 mins  
We explore the rising significance of interactive demos in B2B SaaS. How these demos serve as a bridge between potential buyers and products, improving all relevant pipeline numbers.The evolution of demo technology, the role of Gen.AI in enhancing demo creation, and the shifting dynamics of the sales process towards a more self-service model.How does the future of marketing in a pr

88: Teresa Torres - Under the hood of Solopreneurship

Dec 15 2024 38 mins  
Teresa Torres offers a rare sneak peek behind the curtain of how she runs her business. How can you maximize your chances when you’re reaching out to people like us who have limited attention to go around?What is our pricing strategy for what we do, and how did we come up with it? How does Teresa’s demand generation differ from Marty Cagan's or mine?takeawaysCoaching should be

87: Francesca Cortesi - From Market fit to IPO

Dec 08 2024 47 mins  
Why is it so difficult for most companies to shift gears after reaching product market fit? Why can’t we just keep doing what made us successful?Francesca Cortesi shares with me insights on the difficult journey from finding product market fit to getting to an IPO. We particularly explore the details of Hemnet, a Swedish B2B2C SaaS marketplace and how they dealt with this challen

86: Joan Palmiter Bajorek: Layoff Anxiety in Tech and Career Optionality

Dec 01 2024 51 mins  
The pervasive issue of layoff anxiety in the tech industry, particularly in the wake of COVID-19, overvaluation and the rise of AI. Dr. Joan Palmiter explores with me the importance of networking and personal branding as essential tools for job security and career advancement.Are multiple income streams and optionality realistic to mitigate the fear of job loss? How does personal c

85: Wes Kao - Strategies for communicating with leaders

Nov 24 2024 61 mins  
The nuances of executive communication and the importance of building buy-in for ideas with Wes Kao. The role of credibility, understanding bandwidth in conversations, and strategies for framing discussions to enhance clarity and reduce cognitive load.De-risking strategies to avoid surprises and the significance of celebrating good decision-making processes rather than just success

84: Kristi Faltorusso - Aligning Customer Success and Product Management

Nov 17 2024 47 mins  
Kristi Faltorusso, a CS executive and coach, joins me in this high-energy conversation about customer success-assisted onboarding, alignment, and the dreaded realities of cross-functional working with product & sales.We explore effective onboarding strategies, the importance of aligning customer success with product development, and the necessity of quantifying challenges faced