Smashing Self-Employment - Marketing and productivity help if you're self-employed.

Jul 17 2024 43 ep. 14 mins 6

Smashing Self-Employment - Marketing and productivity help if you're self-employed. Podcast artwork

The Smashing Podcast is here to help if you're self-employed or running a small business. You'll get tips, ideas and inspiration to help you get (and keep) more customers and get more done. You'll also get tools and inspiration to make your life as a person in business a whole lot easier.

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Content Sharing Is Just As Important As Content Creation

Jul 17 2024 9 mins

You may have heard that content is King.And, if you want your website to do well in the search engines, you need to be creating regular content (usually blog posts).But that's not the whole picture.When you’ve created a new content item you need to be sharing it out on your own social media.If the sharing brings traffic back to your website, then it will give Google a good in

How Often Should You Send Out Marketing Emails?

Jun 18 2024 9 mins

We're often asked "how frequently should you send out marketing emails" and there's no really simple answer. The main factors in marketing email frequency are: ~ Your business type ~ Your customer type If you sell to consumers then you'll probably get away with sending out emails quite often, maybe even daily. If you sell to businesses then you need to be

Stop Giving Yourself a Hard Time if Life Gets in The Way

Jun 11 2024 7 mins

I heard a saying that "Life happens when you're planning on doing something else!" And when you're self-employed it can have a huge impact on your ability to get stuff done. The challenge for many people is to avoid giving yourself a hard time when your business activity is derailed by life. So, a few things to bear in mind are: Accept that "stuff happens&q

How to Improve Your Sales - Interview With Gary Foster

Jun 04 2024 42 mins

Gary Foster (https://www.linkedin.com/in/thegaryfoster/) is a Sales Hypnotist, sales trainer and salesman. In this interview he shares his thoughts on: Copying successful salespeople Making your sales pitch more comfortable and formal How to be a helpful salesperson Serving to sell Using language to increase sales Making selling fun LET'S CONNECT: Web: smashingselfempl

Play to Your Strengths: The Ultimate Guide to Loving What You Do

May 28 2024 32 mins

In this interview with Daria Williamson (www.dariawilliamson.com) you'll learn how to work on your strengths and delegate out the things you don't enjoy and don't leave you energised. As self-employment people we end up doing a lot of stuff we don't enjoy (such as book-keeping) and these tasks often get left until the last minute, which causes stress. Or we won'

The importance of taking a weekly day off

May 22 2024 6 mins

Our mind and body regularly need time to recover and refresh from the working week. And a weekly day off is the ideal way to do it. However, when you're self-employed (especially working from home), it can be very difficult to disconnect yourself from your work. The constant input from mobile devices doesn't help. So, here are some pointers on making sure you take at lea

Starting a New Marketing Campaign - How to get it right

Apr 16 2024 9 mins

You can save yourself a tonne of time and money if you follow these steps to make sure you start a marketing campaign the right way. Make sure you understand your target audience and how you're aiming to help them Test and measure performance on a very regular basis Run split tests, if you can Start small and scale up if (or when) it proves to be profitable The aim is to

How to Write Blog Posts Quickly and Easily!

Apr 02 2024 11 mins

These days websites are all about content. Decent content gives you a better chance of outranking your competitors in the search engines. And the best way to do this is to write regular blog posts. The challenge is that blogging takes time. So, in this episode we share a few ideas on how to create blog posts in less time. LET'S CONNECT: Web: smashingselfemployment.com Insta:

Your Marketing Process And How to Set it Up!

Mar 21 2024 10 mins

Your marketing should be a process, just like the rest of your business.⠀ In fact, the more you make a system/process out of your marketing the easier it will be to do and more effectively it will help you to (win and keep) customers. You see, successful businesses run on processes. The more efficient and effective these processes, the easier it is to manage and grow a business.

How To Look After Your Wellbeing when you're Self-employed?!

Mar 12 2024 31 mins

Rich Ellis, of Fit 4 Life, share his tips on how to prioritise your wellbeing when you're self-employed. Rich's key points include: ~ Have a great start to the day ~ Your eating habits make a difference to your ability to stay well ~ Have something to look forward to (such as a weekend away or a holiday) ~ Take regular breaks (including micro-breaks in each day) ~ Look af