Spa Marketing Made Easy Podcast

Feb 03 2025 100 ep. 27 mins 22
Spa Marketing Made Easy Podcast artwork

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

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SMME #419 The 2025 Meta Ads Landscape with Tara Zirker

Feb 03 2025 38 mins  
After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts. That's why I brought back my good friend and personal Meta ads expert on speed dial, Tara Zirker, who will help put your mind at ease about your marketing and how paid ads fit into the picture.

SMME #418 Assembling Your Unicorn Team with Jen Kem

Jan 27 2025 59 mins  
Hiring on a unicorn, or building a whole team of them, isn’t about narrowing in on uber-unique people who possess the “just right” combination of skills to help you succeed in your spa business. Actually, building a Unicorn Team is about getting ultra clear on your brand and the values that drive it. From there, you’re able to navigate, motivate, and communicate as the Uni

SMME #417 Can You Afford to Hire for More Support?

Jan 20 2025 19 mins  
Raise your hand if you’re wearing the majority of the hats and spinning all the plates in your spa business. If you’ve raised your hand high, I’ve got no doubt you’ve pondered bringing on more support to help you lighten the load. The question is, can you afford to bring on that support? In this episode, I’m exploring some of the key considerations you should make when lo

SMME #416 Mindset Hacks for Major Growth

Jan 13 2025 15 mins  
When you have a big vision for your business and loftier growth goals, it can be tempting to put yourself on the back burner as you forge ahead with business development. But I’ve got an important thing to share, and while it’s not a secret, it’s not the newest, sexiest marketing tactic, AI tool, or aesthetic equipment/offering that will get you there. Nope, it’s all about

SMME #415 Legal Considerations in the New Year with Keren de Zwart of Not Your Father’s Lawyer

Jan 06 2025 51 mins  
For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be boring, and that’s how we want to keep it by ensuring that you’ve got all your legal ducks in a row as we kick off a new year! Keren de Zwart is here to help us sift through it. She

SMME #414 Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas

Dec 30 2024 46 mins  
The aesthetic and wellness industry is rife with “trends,” and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth. One of those integrated services is IV therapy. While it’s not a service every spa can or should do, it do

SMME #413 6 High Profit Spa Services for 2025

Dec 23 2024 15 mins  
This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there’s still plenty of opportunity to tap into and ways to get creative so your business can thrive. Remember, some of the most long-lasting, iconic companies have been built during economic do

SMME #412 The Power of Personal Brand Photography with Brianna Shrader of Shy Heart Studios

Dec 16 2024 29 mins  
Social media success thrives off of authentic, real-time content. Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or influencer. You need to showcase your space and services and tell a story that emotionally resonates with your ideal clients so they can easily decipher whether you're the expert to help

SMME #411 Save Thousands on Your Spa’s Credit Card Processing Fees with Tippy

Dec 09 2024 27 mins  
No matter what the tides of business may bring or the economy's fluctuations, finding strategic solutions that allow you to expand your spa's margins is always something to explore. That's why I'm so excited to dive into the power of Tippy with you on today's episode! Together with Tippy sales team manager Marci Zerbe, we're diving into all the details of how the Tippy platform an

SMME #410 Launching and Selling More Retail Through Events with Emilie of Team Addo

Dec 02 2024 31 mins  
Whether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your business (I'd like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including