Spa Marketing Made Easy Podcast

Dec 09 2024 100 ep. 27 mins 22
Spa Marketing Made Easy Podcast artwork

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

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SMME #411 Save Thousands on Your Spa’s Credit Card Processing Fees with Tippy

Dec 09 2024 27 mins  
No matter what the tides of business may bring or the economy's fluctuations, finding strategic solutions that allow you to expand your spa's margins is always something to explore. That's why I'm so excited to dive into the power of Tippy with you on today's episode! Together with Tippy sales team manager Marci Zerbe, we're diving into all the details of how the Tippy platform an

SMME #410 Launching and Selling More Retail Through Events with Emilie of Team Addo

Dec 02 2024 31 mins  
Whether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your business (I'd like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including

SMME #409 Team Building: From Chaotic to Confident

Nov 25 2024 19 mins  
Are you tired of putting out job postings only to get candidates who don’t fit the bill for your company’s needs or culture? Frustrated from frequent turnover that costs your company more than bringing in more hands to help? Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team? Fear not, ambitious aesthetic pro—te

SMME #408 Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD

Nov 18 2024 50 mins  
Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals. That’s why I

SMME #407 Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp

Nov 11 2024 30 mins  
Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? The answer is yes! Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Of

SMME #406 Gearing Up for Gift Card Sales in December

Nov 04 2024 20 mins  
The holiday season is upon us, and you know what that means…holiday sales! And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4 revenue records. Of course, one of the top ways to increase spa sales during the holiday season is through gift cards. However, gift cards aren’t as simple of a revenue st

SMME #405 6 Productivity Tips for Aesthetic Professionals

Oct 28 2024 22 mins  
I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality.

SMME #404 5 Ways to Sell More Retail with Daniela & Sara of Team Addo

Oct 21 2024 27 mins  
Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients. And, of course, we’re never solely focused on the sale; we’re approaching

SMME #403 Why Planning is the Most Important Factor of Future Success

Oct 14 2024 13 mins  
As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business. In this episode, we’ll explore what questions to ask yourself as y

SMME #402 New Website Reveal: What’s coming up for Addo Aesthetics?

Oct 11 2024 20 mins  
Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast! In this special milestone episode, we’re thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website! Join me as I reflect on 10 years in business, specifically highl