Spa Marketing Made Easy Podcast

Mar 10 2025 100 ep. 28 mins 22

Spa Marketing Made Easy Podcast artwork

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

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SMME #424 How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business

Mar 10 2025 24 mins

What if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve. In this Spa Marketing Made Easy episode, I’m pulling

SMME #423 Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED Group

Mar 03 2025 41 mins

At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen! With over 25 years of experience wor

SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection

Feb 24 2025 39 mins

How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously. Your alarm bells and skepticism might be triggered, and that’s good! As a Spa CEO, it’s critical to be discerning about claims around how you can grow your business and how quickly. However, some growth pathways are like a rocketship–they take off fast and with a lot of p

SMME #421 3 Ways to Increase Your Spa’s Profit Margins

Feb 17 2025 21 mins

Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? Or if you face personal challenges beyond your control? You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footing. That’s why this year, I’m

SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo

Feb 10 2025 44 mins

Here on Spa Marketing Made Easy, we’ve had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportunities for existing clients to try new treatments and products, as well as how to select aligned products and partners, but diving into nurturing those vendor and partner relationships is

SMME #419 The 2025 Meta Ads Landscape with Tara Zirker

Feb 03 2025 38 mins

After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts. That's why I brought back my good friend and personal Meta ads expert on speed dial, Tara Zirker, who will help put your mind at ease about your marketing and how paid ads fit into the picture.

SMME #418 Assembling Your Unicorn Team with Jen Kem

Jan 27 2025 59 mins

Hiring on a unicorn, or building a whole team of them, isn’t about narrowing in on uber-unique people who possess the “just right” combination of skills to help you succeed in your spa business. Actually, building a Unicorn Team is about getting ultra clear on your brand and the values that drive it. From there, you’re able to navigate, motivate, and communicate as the Uni

SMME #417 Can You Afford to Hire for More Support?

Jan 20 2025 19 mins

Raise your hand if you’re wearing the majority of the hats and spinning all the plates in your spa business. If you’ve raised your hand high, I’ve got no doubt you’ve pondered bringing on more support to help you lighten the load. The question is, can you afford to bring on that support? In this episode, I’m exploring some of the key considerations you should make when lo

SMME #416 Mindset Hacks for Major Growth

Jan 13 2025 15 mins

When you have a big vision for your business and loftier growth goals, it can be tempting to put yourself on the back burner as you forge ahead with business development. But I’ve got an important thing to share, and while it’s not a secret, it’s not the newest, sexiest marketing tactic, AI tool, or aesthetic equipment/offering that will get you there. Nope, it’s all about

SMME #415 Legal Considerations in the New Year with Keren de Zwart of Not Your Father’s Lawyer

Jan 06 2025 51 mins

For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be boring, and that’s how we want to keep it by ensuring that you’ve got all your legal ducks in a row as we kick off a new year! Keren de Zwart is here to help us sift through it. She