Decoding Saudi's tennis playbook (with Jon Wertheim)
Mar 30 2024
45 mins
Over the past eight years, Saudi Arabia's sports strategy has transformed from a simple reputation management tool to a comprehensive soft power plan encompassing regional diplomacy, economic diversification, global impact, and a continuous stream of entertainment for the nation's youth. From encroachments into combat sports, racing, golf and tennis to becoming the sole bidder for