Standard Deviation Podcast

Apr 12 2025 41 ep. 53 mins 25
Standard Deviation Podcast artwork

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.

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Building Better Relationships

Apr 12 2025 54 mins  
In this episode of Standard Deviation, Juliana and Simo finally sit down with Dave Cain, Head of Digital Marketing at Euro Car Parts, after months of scheduling chaos and flu-induced delays. What starts with parental war stories and Gen Alpha slang quickly shifts into the deep end: Google’s communication failures, the agency/in-house tension, AI’s limitations in emotional reso

33 days of Javascript

Mar 07 2025 66 mins  
We’re back with Season 4, Episode 2, kicking things off with AI agents, code, and whether Simo should build a SIMO-bot to replace himself. Then, we switch gears for a real convo with Nicola Strand about imposter syndrom and why she doesn’t call it that anymore. We dig into self-doubt, the pressure to “know everything,” and why learning more can actually make imposter syndro

Stop The Pigeon

Feb 02 2025 24 mins  
We're back! Season 4 of Standard Deviation Podcast kicks off with an unhinged, completely off-the-rails episode where Simo and Juliana attempt to say hello but end up deep in Romanian childhood chaos, bartering pigeons, and the questionable economics of happy hour poker. Somewhere in between, Simo reveals he's getting a puppy (which gets completely overshadowed by Juliana’s dad's

Critical thinking, stats and deviations

Nov 25 2024 63 mins  
In this episode of Standard Deviation Podcast, Juliana Jackson and Simo Ahava host Bhavik Patel from LeanConvert to explore the power of critical thinking in analytics and experimentation. Bhav shares his practical insights on using data to make smarter decisions, why statistics are a must-have skill for CRO professionals, and how product analytics differs from traditional web anal

Sleeping with Servers

Nov 03 2024 59 mins  
In this episode of Standard Deviation, Juliana and Simo chat with Denis, co-founder of Stape, about server-side tagging. They cover why it’s gaining traction, debunk myths like “it bypasses consent,” and show how better tagging can boost data quality. Dennis explains how even small teams can implement server-side tracking without a deep tech background and shares Stape’s re

Scrolls, Clicks, and Data Tricks

Oct 05 2024 58 mins  
In this episode, we had Dana DiTomaso over, and we will cover a broad range of topics, from GA4 and SEO to the complexities of data and digital marketing. We will discuss the challenges of working with GA4, particularly in integrating SEO metrics and analytics. Dana shares insights on combining SEO with behavioral analytics and CRO, stressing the need for SEOs to engage more deeply

A tribe called SERP

Aug 26 2024 63 mins  
In the latest episode of the Standard Deviation Podcast, Simo and I sit down with Michael King, founder of iPullRank, to talk about some big topics in SEO and marketing. Michael shares insights from his 10 years of running an agency, explaining how he's evolved from hiring freelancers to building a structured team with solid processes. He emphasizes the importance of balancing crea

Stage Fright

Jul 19 2024 65 mins  
In this episode, we chat with public speaking pro Michael Aagaard. He shares practical tips for first-time speakers, explains how to handle stage fright, and offers tips for delivering a standout presentation. We will also discuss how to captivate your audience and manage stress with actionable steps you can use immediately. Perfect for aspiring speakers or anyone looking to sharpe

It's snowing in June

Jun 21 2024 66 mins  
In this episode of the Standard Deviation Podcast, we dive into some fun and insightful discussions about AI and data science. We share our frustrations about how people often oversimplify AI and don't always appreciate the hard work data scientists put in. Simo talks about the layers of abstraction in technology, highlighting how users often work with simplified interfaces without

Don't fall in love with your ideas

May 26 2024 51 mins  
In this episode of the Standard Deviation Podcast, Simo and I will discuss the barrier to entry in this industry in terms of speaking opportunities, especially at events like MeasureCamp. Then, we switch gears and chat with our guest, Erin Weigel, about product design, the importance of feedback loops when writing a book, and its role in creative processes. If you liked this episod