Episode 39: Modernizing the Digital Acquisition Funnel with Allan Stone
Feb 08 2025
66 mins
“You've got a lot of guys doing top-of-funnels: branded TV, national reach, above-the-line type stuff. And then the affiliate, the term affiliate in this space, has been sort of relegated to that bottom of the funnel, high intense search-driven traffic. If you look outside this vertical, you see this shift of dollars from that sort of bottom-of-funnel low-end tech… you're seein