The Build Good Fundraising Podcast

Oct 30 2024 99 ep. 46 mins 17

The Build Good Fundraising Podcast artwork

Fundraising isn't easy, but it should be simple. We take the mystery out of fundraising with practical tips and strategies to help nonprofit leaders grow their revenue and impact so they can do more good in the world.

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#99: Road To Summit: Research-backed ways to improve donor retention, with Nathan Hill

Oct 30 2024 40 mins

Today we’re launching the Build Good Summit, and introducing the first speaker—Nathan Hill from NextAfter.Nathan and the NextAfter team recently analyzed how the fundraising of 211 nonprofits impacts donor retention.And in today’s chat, he’s sharing 3 key things you can do to retain more donors—backed by research and actual donor data.If you want to get fresh ideas to gro

#98: 4 easy ways to improve your fundraising copy—and 4 bonus ways to level up, with Hannah Vermeer

Sep 18 2024 59 mins

Today, BuildGood’s resident fundraising copywriter delivers a masterclass in how to craft fundraising copy that leads people toward greater generosity. Hannah Vermeer gets into simple, easy and effective ways you can change the words you use in your fundraising—and changing the words you use is free. It costs you nothing. Whether it’s making your donor feel like they have an

#97: The 8 steps to building a wildly successful monthly giving program, with Dave Raley

Jul 17 2024 46 mins

If you’re tired of riding the revenue rollercoaster—where your nonprofit’s cash flow is always dependent on a few key fundraising campaigns during the year— your big opportunity is building a strong monthly giving programGrowing recurring giving not only smoothes out your cash flow year round, it also increases the lifetime giving of your donors. And it’s a direct pipelin

#96: How to A/B test your way to fundraising success, with Ronen Tal

Jun 26 2024 47 mins

“Always be testing”. That’s popular fundraising advice. After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize. But how do you decide what to test? How do you set up a proper A/B test? And how do you make sure you learn something meaningful from it? That’s what we get into in today's chat with Ronen Tal, the Dire

#95: How to use organic content to build trust at scale and attract donors, with Brynne Krispin

May 15 2024 33 mins

Social media isn’t working for most nonprofits.If you’re watching your engagement drop while spending hours on content creation, you're likely about ready to give up on social media for good.And no one would blame you.That’s why we’re continuing our series on new donor acquisition by talking about these challenges head-on.We’re talking to Brynne Krispin from Cause Fokus a

#94: How Google ads can help you find new donors and grow your fundraising, with Kevin Harwood

May 08 2024 45 mins

In our ongoing series on new donor acquisition, we’re talking to one of Canada’s most sought after advertising specialists about how to use Google ads to boost your fundraising. Kevin Harwood manages more than $10m in ad spend for nonprofits across North America, and is at the forefront of what is working…and isn’t. On today’s show, we get into: How to think about online

#93: How to attract new donors online using the Google Ad Grant, with Chris Barlow

Apr 16 2024 48 mins

We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it. In

#92: How to use Meta ads to find and acquire new donors, with Dana Snyder

Apr 03 2024 37 mins

Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re just starting out—and if you’re new to digital marketing.To continue our series on new donor acquisition, we’re chatting with Dana Snyder from Positive Equation, host of the Missions To Movements p

#91: How to acquire new donors online, with Jeff Giddens

Mar 20 2024 53 mins

So you want to find new donors online?Then this is a foundational podcast episode for you to listen to.We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.In our chat, we get into: Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone W

#90: The 4 core ways to acquire new donors

Mar 06 2024 37 mins

You need to retain donors if you want to grow sustainably—but you also need to find new donors. It seems simple enough, but we all want to skip to the “growing revenue” part without investing in both acquisition and retention. It doesn’t work. I’ve tried. You need to work on both, consistently and reliably. If you’re a listener of this show, you already know that listen