The Business of Cycling

Dec 01 2024 46 ep. 53 mins 4
The Business of Cycling Podcast artwork

The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter

  Business  Sports
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Sports Marketing in Pro Cycling: Behind the Scenes with Nicolò Ildos

Dec 01 2024 66 mins  
Nicolò Ildos is a seasoned industry veteran who has worked for some of cycling's biggest brands, including FIZIK, Campagnolo, and Pirelli.In the episode, we dive into the intricate world of sports marketing in professional cycling. From his early days as an amateur racer and product tester to global sports marketing manager, Nicolo shares his insights on what makes successful spon

Marketing an Icon with Bianchi Global Marketing Manager Claudio Masnata

Nov 19 2024 69 mins  
Claudio Masnata is the Global Marketing Manager at Bianchi. We dive deep into one of cycling's most iconic brands, from his early days as a competitive cyclist to leading marketing at the 140-year-old brand, Claudio shares fascinating insights into managing the iconic brand in the digital age. We explore the delicate balance between tradition and innovation, the challenges of expan

How Uli Fluhme GFNY CEO brought Italian Racing Culture to NYC

Nov 04 2024 66 mins  
GFNY is the world's largest endurance sports marathon series with over 30 events held in 15 countries.The story of Ulrich Fluhme and his wife Lydia starting the GFNY is nothing short of remarkable. Uli had a job in finance at a Swiss bank in Manhattan. When he and his partner Lydia literally took a leap into the abyss when they decided to start the GFNY.This Is a tale of two highly

Family Business with Anne Hed of HED Cycling

Oct 22 2024 55 mins  
Anne Hed is CEO and Co-founder of HED cycling. Anne's journey is one of perseverance, innovation and family legacy. Anne is a native of Minnesota and shares the remarkable story of HED cycling, which she founded with her late husband, Steve Hed.In this conversation, we hear how she and the company have weathered personal tragedy and technological shifts to remain relevant in the in

Former CRO and Sales Director at The Pro's Closet, Reynolds, & Pivot Cycles about Scaling & Brand Building

Oct 08 2024 75 mins  
Travis Erwin has extensive experience in the US cycling market. He began his career in various bike shops, working his way up to become a store manager at Performance Bicycle in Scottsdale, Arizona. In the early 2010s, he progressed to Regional Sales Manager for Pivot Cycles.Travis then moved on to help build Reynolds Cycling's OEM wheel business, eventually becoming the Global Sal

Parlee Cycles CEO on Bringing the US Bike Brand back from the Brink

Sep 23 2024 39 mins  
John Harrison is an entrepreneur and angel investor. He purchased the US bike brand Parlee in 2023, after it ran into trouble during the post COVID inventory glut.This conversation is exploration of how a relative outsider of the industry is bringing experience and knowledge of operations to right the ship, and relaunch the premium bike brand.Read the latest 'The Business of Cyclin

Cycling Marketing in 2024: Trends, Challenges, and Opportunities with Joshua Riddle

Sep 10 2024 63 mins  
I have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show before, and in the conversation we go deep into the current state of marketing in 2024.We talk about topics around channel strategy, social media, website management, campaigns and the evolution of cycling m

Building Cervelo with Entrepeneur Gerard Vroomen

Aug 26 2024 72 mins  
Cervelo founder Gerard Vroomen is an entrepreneur and an engineer. When I asked Gerard if he is more entrepeneur or engineer, his answer was YES.It was truly amazing to talk with Gerard and hear about his journey from student to building one of the most important bicycle brands in the world.During the conversation, you really get a sense of his firsthand experience.He shared how th

EUROBIKE 2024 LIVE PANEL with ENVE, Castelli, Vittoria & Schuberth - Topic: Channel Strategy

Aug 13 2024 58 mins  
In this live panel recording we discussed insights about Channel Strategy and how brands are navigating the delicate balance of D2C, Marketplace, and traditional distribution.My guests were Michael Stimola CEO ENVE Composites Stijn Vriends CEO Vittoria Group Steve Smith Brand Manager Castelli Cycling and Jonathan Sherwood Sales and Marketing at SCHUBERTH.Read the latest 'The Busine

Breaking into Cycling Media with Alex 'Biketester' Boyce

Jul 29 2024 105 mins  
Alex Boyce is a journalist and bike tester for Moto.it, he also has his own YouTube channel, @Alexbiketester. Our conversation revolves around his career path and the constantly evolving intersection of media and cycling.Alex started his professional career through kite surfing photography before transitioning to motocross. Alex tells us about how his experience in motorcross helpe