The Circuit Breaker

Apr 25 2023 45
The Circuit Breaker Podcast artwork

Welcome to the Circuit Breaker Podcast where we challenge the status quo of innovation and new product development. In this show, we will discuss tools and skills, and methodologies used to build better products and make you a better consumer. Your host is Bob Moesta who is one of the co-founders of the Rewired Group and he is joined by Greg Engel, the other co-founder, and chief Bob interpreter. Join us now as we trip the circuit and give you time to reset, reorganize and recharge your brain to build better products.

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S2 E16: Podcast Wrap-Up | The Upside and Downside of a Gut Check

Apr 25 2023 20 mins  
The meeting is about helping you shape a new way or a different path. It's about letting everybody be heard. It's about discussing and having real discussions about what has worked in the past and what the new direction is.In today's Circuit Breaker episode, Bob and Greg look at a tool they use frequently: the Gut Check. Bob recalls a consumer packaged goods company that ran into l

S3 E15 | Red Line Green Line Development

Apr 18 2023 24 mins  
“Make sure you're comfortable learning and describing the things you don't know rather than trying to articulate what you do know and finding a way to verify only what you do know. There is no such thing as a completely red line or a completely green line.”In today's Circuit Breaker episode, Bob and Greg delve into the "green line" vs. the "red line." This reflects contrasting

S2 E14 | JTBD in Business School

Apr 11 2023 20 mins  
If I were to change anything, it would be to make sure that students understand why they're there and what progress they're trying to make. That will actually help set the curriculum in the right way for how much and what they should be learning.In today's Circuit Breaker episode, Bob and Greg explore an interesting topic from an audience member: How would the curriculum in busines

S2 E13 | Process vs Practice

Apr 04 2023 19 mins  
Most of the time the process assumes linearity, like step one, step two, step three, step four, but in reality sometimes there is iteration. And there are phases of work as opposed to steps of work.In today's episode of the Circuit Breaker Show, Bob and Greg address a current trend they've noticed in their interactions with customers, balancing the pendulum between process-driven p

S2 E12 | Listening

Mar 28 2023 16 mins  
Listening is about actually understanding where people are going and what they are trying to do. You need to listen very carefully not only to what they are saying, but how they are saying it.On today's episode of the Circuit Breaker Show, Bob and Greg address one of their guiding principles, listening, particularly in the context of JTBD. You'll learn about the orientation of the

S2 E11 | How to Use Chat GPT

Mar 21 2023 19 mins  
It's a tool that you have to respect. But you need to realize that ChatGPT can only give you so much. It's only going to regurgitate what's already there; it's not going to help you actually come up with new thoughts.In today's episode of the Circuit Breaker Show, Bob and Greg will delve into Chat GPT and express their concerns and fears about it. You'll understand the intricacies

S2 E10 | The Rest of the Milkshake Story

Mar 14 2023 26 mins  
Demand is demand, and supply is your supply. And you must match the two. Only when both sides match can you make a product. In today's Circuit Breaker Show, Bob and Greg unpack the milkshake story, or what their competitors call "the milkshake marketing myth." They'll explore how the fast food restaurant was able to increase sales of milkshakes and review the entire process. F

S2 E9 | How to Make Habits Stick

Mar 06 2023 17 mins  
Progress is when an F1 and an F2 are greater than an F3 and an F4. So push and pull are greater than habits and anxieties. In today's Circuit Breaker Show, Bob and Greg discuss why New Year's resolutions or new habits are hard to maintain as well as their frameworks for achieving and maintaining them. As a first step, they address the forces of progress before moving on to effectiv

S2 E8 | Selling New Ideas

Feb 27 2023 25 mins  
If I paint the picture for you, I'm convincing. If you paint the picture for me and answer my questions, you create your own context. On today's Circuit Breaker Show, Bob and Greg tackle the myth of convincing and how it leads to buyer's remorse as they talk about selling new ideas. Bob describes a case from the past where convincing someone completely failed.You'll understand why

S2 E7 | | Identifying and Making Trade-Offs as a Product Developer

Feb 20 2023 22 mins  
Empathetic perspective and trade-offs kind of go hand in hand. In today's episode of the Circuit Breaker Show, Bob and Greg continue their discussion of Bob's book, focusing specifically on trade-offs. You'll learn how empathetic perspective and trade-offs intertwine, for example, by understanding and emulating consumer trade-offs when designing a product.Greg will explain why you