The Extraordinary Business Book Club

Feb 02 2025 399 ep. 33 mins 120

The Extraordinary Business Book Club Podcast artwork

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

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Episode 441 - Building on answers with Claire Pedrick

Feb 02 2025 28 mins

If you know anything at all about coaching, you know that it's all about asking questions, right? Well, yes, and also: that's not the full story. Claire Pedrick and Lucia Baldelli sat down together to write a book on how to move from 'really good' to 'even better' coach, but they quickly realised that mastery is less about what the coach does or says, and much more about how they

Episode 440 - Self-discovery, clarity and growth

Jan 26 2025 21 mins

'Writing isn't just about creating content; it's about creating ourselves.' It's another Best Bits episode, and the theme that really stood out to me as I looked back over the last few episodes was one that you’ll have met here before if you’re a regular listener: it’s the power of writing not just as a means of communication, but as a tool for self-discovery, clarity, and

Episode 439 - The Sky is No Limit with Per Wimmer

Jan 19 2025 34 mins

'That's my goal here is to hopefully provide an inspirational story that can be a catalyst for the reader to go out and do amazing things.' Per Wimmer has spent his life soaring to new heights, metaphorically in global finance and quite literally as an astronaut. It's a fascinating mix, but the two spheres have more in common than you might think. When you've lived a life so fu

Episode 438 - The truth about passive income with Kate Toon

Jan 12 2025 34 mins

"I used to say, wouldn't it be great if I could work like a normal person and do 40 hours a week? And the realization comes that you do have 40 hours, it's just not in the same week." Passive income—it's the dream, right? Earning money while you sleep, basking in the golden glow of financial freedom. Sadly, it's not quite that simple. Award-winning author and digital marketing e

Episode 437 - Design not decisions: new New Year thinking

Jan 05 2025 27 mins

'Don't let AI set your vision. But harness AI to help you execute your vision.' For me, the start of a new year always brings a sense of potential. It's a chance to make changes. But I'm old enough to know that resolutions are easy to make and hard to keep - these days I'm all about design rather than decisions. This year, more than any other I can remember, feels like a tipping po

Episode 436 - Marketing for Introverts with Jenny Procter

Dec 15 2024 32 mins

'It's that place of, you know, because it's your business and your livelihood, having to say, "Come and buy my thing because I'm great. I'm great at it. Look at me, look at all these great things I can do for my clients." And oh my goodness, that's difficult.' Jenny Proctor is living proof that you don’t need to shout to get the right kind of attention. It can feel pretty lone

Episode 435 - Double Your Price with David Falzani

Dec 08 2024 32 mins

'[And this is} the rationale and the motivation for the book. It's about, well, how do we spread this? How do we do some good with it? How do we improve the economy? How do we make businesses more effective?' David Falzani has spent decades building and growing businesses, and now, as a Professor of Practice, helping others to do the same. And throughout that time he's watched ent

Episode 434 - Learning to promote a book with Lucy Ryan

Dec 01 2024 31 mins

'The writing is joyful, more or less. It's painful, but it's also joyful. The marketing of it is much harder.' Dr Lucy Ryan's book Revolting Women touched a nerve worldwide: many women can relate all too well to the perfect storm of challenges facing midlife women at work, and everyone has an opinion on it. Which took a bit of getting used to. In this week's conversation, part of m

Episode 433 - Writing for Busy Readers with Todd Rogers

Nov 24 2024 34 mins

'The TLDR, the too-long-didn't-read of the whole thing, is that everybody's skimming. So we need to write in a way that makes it easy for skimmers if we want to achieve our goals as writers.' Todd Rogers has been using behavioural science for good for many years, from strengthening democracy to increasing student attendance, so his kids were somewhat underwhelmed when he turned his

Episode 432 - Ruthlessly Caring with Amy Walters Cohen

Nov 17 2024 31 mins

'Ruthlessness exists on a continuum, caring exists on a continuum, and it's about being in the sweet spots of both of those, not overplaying either one, or underplaying either one.' Amy Walters Cohen is the author of Ruthlessly Caring: And Other Paradoxical Mindsets Leaders Need to Be Future Fit, which was named overall Business Book of the Year in 2024. It's based on years of rese