The Fit to Grit Cast

Jan 28 2025 266 ep. 16 mins 166
The Fit to Grit Cast Podcast artwork

Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry. 

We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.

  Business  Education
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Redefining Marketing with Trust and Expertise

Jan 28 2025 40 mins  
What if understanding client psychology could transform your content marketing strategy and propel your business forward? This episode unpacks the profound impact of connecting with your audience on a psychological level, all while avoiding the burnout often fostered by hustle culture. Reflecting on personal experiences, we explore the delicate balance between strategic planning an

Unraveling the Psychology Behind Client Decisions

Jan 21 2025 19 mins  
What if the secret to business success lies in the short breaks you take during your workout? Join us on Gym Break Cast as we promise to transform your downtime into a treasure trove of visionary ideas. This episode marks the exciting start of a new chapter for us, where we shift our focus toward creating content that resonates deeply with our audience. We pledge to bring more auth

Is Your Studio in the Perfect Location?

Dec 24 2024 28 mins  
Are you ready to unlock the secrets of gym marketing success? We've got an expert guest who shares how to choose quality leads over quantity, revealing why cold calling largely flops and how warm marketing strategies can revolutionize your member conversions. Plus, learn why gym location and stellar customer service are non-negotiable, as modern gym-goers crave a community vibe and

Should you be worried about AI? w/Jake Chappell

Dec 10 2024 28 mins  
Imagine a world where AI-generated videos blur the line between what's real and what's fabricated. As we navigate this evolving landscape, I've realized that genuine connections have taken a backseat to superficial metrics in digital marketing. In this episode, I recount my journey of rediscovering the importance of personal and brand values and how meaningful relationships, rather

Harnessing Online Reviews for Fitness Growth w/ Kylie Bergeson

Nov 26 2024 28 mins  
Discover the secrets behind employee engagement and customer retention in the boutique fitness industry as we bring you a conversation with Kylie Bergeson, EDGE's marketing manager. Kylie reveals how a strong internal culture can serve as a catalyst for unparalleled business growth. Learn about the pivotal role employees play in crafting unique customer experiences, especially with

Empowering Wellness Professionals w/ Kathleen Ferguson (Coach360)

Nov 12 2024 36 mins  
Kathleen Ferguson shares her inspiring journey from the corporate world to becoming a transformative leader in the health, fitness, and wellness industry. Motivated by a personal tragedy, Kathleen left her corporate career to help others avoid chronic diseases and lead healthier lives, ultimately founding Coach360. Her story is a testament to how personal pain can fuel passion and

Navigating the Future of Gym Management

Oct 22 2024 44 mins  
What if you could revolutionize your gym's success using AI and community-building strategies? Join us on the Gym Break Podcast as we chat with Kyle Anderson from FitPath Consulting, a fitness industry veteran with over 22 years of experience. Kyle shares his journey from a personal trainer to a trusted consultant, offering insights into the educational gaps in gym management, part

Organic Growth Tactics for Gyms Pushing Beyond Ads w/Drew Saenz

Oct 08 2024 52 mins  
In this video, we dive into effective growth strategies for gyms, emphasizing the importance of organic marketing. Discover how to attract new members without relying heavily on paid ads. We’ll share actionable tactics to enhance your gym's visibility, engage your community, and generate leads organically. Whether you’re a gym owner or a fitness entrepreneur, these insights wil

Boost Your Gym: Leveraging Social Media and Tech for Success with Benjamin Donhardt

Sep 25 2024 44 mins  
In this episode, our guests dive into the world of the gym space and share valuable insights on how gym owners can leverage the internet, social media, and mobile technology to enhance their presence and attract more clients. Discover practical tips for using these tools effectively to boost your gym's visibility and drive growth. Whether you're looking to refine your online strate

Raising the Bar on the Gym Brand Experience w/Jason Meland

Sep 02 2024 50 mins  
Join us on this podcast episode as we dive into outdoor gyms and the broader gym industry. Our host and guest discuss the latest trends, practices, and innovations shaping the fitness landscape. Whether you're interested in the benefits of outdoor workouts or curious about industry practices, this conversation offers valuable insights and expert perspectives on creating effective a