Podcast 487: Mike Nelson of Martin Guitars
Jan 11 2025
30 mins
This week, we're joined by Mike Nelson, Martin Guitars' VP of Global Marketing. Mike has a coveted job: He gets to tell the story of one of the world's most loved guitar brands. We talk about the challenges Mike faces in his role, the yearslong planning process for new Martin models, where he sees growth in the industry, the Martin Custom Shop, NAMM, and more. It's a unique