The Higher Ed Marketer

Oct 29 2024 186 ep. 34 mins 14
The Higher Ed Marketer Podcast artwork

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

  Business  Education
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Leading Bold Change Through Innovation: David Wright on the Future of Higher Education

Oct 29 2024 42 mins  
In this episode of The Higher Ed Marketer, we speak with David Wright, President Emeritus of Indiana Wesleyan University and Founder and President of Christian Education Services, about the evolving landscape of education. David shares his pioneering work in online education during the 1990s, offering a unique perspective on how technology facilitates learning and the need for bold

A Business-Like Approach: Bringing a CEO Mindset to Higher Ed

Oct 21 2024 30 mins  
Eric Hogue, President at Colorado Christian University, joins Bart to explore the benefits of applying a CEO mindset to higher education leadership. Eric shares how this business-driven approach can align with the mission of higher ed institutions while promoting financial sustainability. From focusing on net tuition profits to involving donors as partners, Eric demonstrates why un

How Generative AI Tools Can Help You Survive the Enrollment Cliff

Oct 14 2024 37 mins  
In this episode, Gil Rogers, Founder and Principal of GR7 Marketing, talks about overcoming the fear of failure in higher education marketing and enrollment.Gil unpacks how legacy strategies can hold institutions back and why embracing new tools like generative AI is essential for success. He also highlights practical steps institutions can take to face the impending enrollment cli

Building an In-House Agency: The Purdue Brand Studio Journey

Oct 07 2024 44 mins  
Kelly Hiller, VP of Marketing and Communications at Purdue University, shares the story behind Purdue’s exciting rebrand, transforming their marketing department into the in-house agency Purdue Brand Studio.Kelly discusses the inspiration behind this bold move, the challenges faced in repositioning the department, and how Purdue is pushing creative boundaries to elevate its brand

Intentional Branding: A Messaging Strategy That Resonates

Sep 30 2024 31 mins  
Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes t

Amplify Student Voices: Let Them Tell Their Stories

Sep 02 2024 28 mins  
How often do you find yourself wondering what your school’s marketing messaging should be?What are your prospective students interested in? What do they see that sets your institution apart?The easiest way to hear your students’ stories is from the students themselves.We’re chatting with Kathy Howell and Kathy Payne from Delaware Valley University on how they amplified studen

How to Include Donor Stories in Your Marketing Campaigns

Aug 26 2024 35 mins  
In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor.So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level?Kenyon’s Vice President for Advancement, Colleen Garland, and Vice President for Communications, Janet Marsden,

Messaging Modalities, Personas, and Strategic Actions

Aug 19 2024 35 mins  
Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast.In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to marketing with us.By identifying audience personas and adapting your messaging accordingly, you can strategically align your enrollment

The Enrollment Cliff: Tim Fuller's Perspective

Aug 12 2024 42 mins  
In early 2023, Bart’s mentor and a dear friend of the show, Tim Fuller, joined us for an insightful conversation about the demographic enrollment cliff.Tim unexpectedly passed away a few short months after this episode originally aired. As a lifelong advocate for higher education, Tim’s passion for helping academic institutions and the students they serve was evident to anyone

Advancement as a Revenue Driver: Strategies for Alumni Engagement

Aug 05 2024 34 mins  
The Advancement team often wears many different hats across multiple departments, but one common goal is building relationships and raising funds.By walking through life with alumni via a mentorship program or sending out a QR code to find out generational preferences, you can understand your alumni and donors on a personal level.It’s time to level up the advancement experience.K