Higher Ed Conversations

Mar 01 2025 58 ep. 37 mins 7
Higher Ed Conversations Podcast artwork

Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success. 

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Enhancing Admissions: The Role of Admissions Counselor Morale in Higher Education

Mar 01 2025 34 mins  
Teege Mettille, Director of Enrollment Success at enroll ml, is joining me today to talk about the crucial topic of college admissions. Teege shares his personal journey from being a first-generation college student to a thought leader in admissions, emphasizing the transformative impact of higher education. The conversation explores his book, 'The Admissions Counselor Malaise,' wh

Using Branding to Highlight Existing History and Tell Your Story

Feb 01 2025 29 mins  
Dr. Tina King, president of San Diego College of Continuing Education (SDCCE) joins me on the show today to talk about branding and how GradComm helped elevate the beauty already present in SDCCE to connect more with the community they served. We discuss the unique aspects of SDCCE as one of the largest non-credit institutions in the nation, focusing on its mission to provide free,

Leveraging Predictive Modeling to Help Students from Enrollment to Graduation

Jan 01 2025 28 mins  
What are the barriers that keep students from finishing an application or from completing their degree? Emily Coleman joins me today from HAI Analytics to discuss her company’s work in building predictive models for higher education institutions. These models help predict student behavior to optimize critical processes like the allocation of financial aid. Emily explains the impo

Leadership Development and the Importance of Organizational Happiness

Dec 01 2024 37 mins  
The behavior of leaders in any organization is learned and passed down from team to team. With 89% of managers having no formal leadership training, today’s episode is an important conversation on learning what being a good leader looks like. Elaine Gosden, CEO of Blue Gnu Consulting, joins me from England to discuss leadership development and creating happier workplaces. Elaine

How to Use Crisis Communications to Be Ready for Anything

Nov 01 2024 40 mins  
The worst time to plan a response to a crisis is in the middle of a crisis. My guest on the show today is Stephanie Craig, the president of crisis management firm, Kith. In this episode, we talk about the importance of planning for a crisis ahead of time and how to practice the plan so that it’s not forgotten when it’s needed. Stephanie stresses the importance of speedily handl

Engage New Students and Improve Their School Experience with AI

Oct 01 2024 36 mins  
“How do I apply for financial aid?”, “When does the fall semester start?”, “Where can I change my class schedule?” Starting college comes with many questions. Our guest for this episode, Nick Martin, has developed a way for AI to help engage with prospective students while improving the experience of existing ones. Nick is the Co-Founder of Direqt, an organization that

Driving Inclusive Design in Higher Ed Communications

Sep 01 2024 34 mins  
Today, I sit down with Beth Noel, a communicator dedicated to accessibility and inclusive design in higher education. Beth shares her journey into this field, which may have started with a challenge posed by an Office of Civil Rights letter regarding inaccessible PDFs. Still, it has resulted in a newfound commitment to diversity, equity, and belonging for students with disabilities

The Power and Strategy of Out-of-Home Media

Jul 31 2024 33 mins  
In today's episode of Higher Ed Conversations, I talk with Christine Rose, the Regional Senior Marketing Director at Outfront, about the dynamic world of out-of-home (OOH) media. Christine shares her expertise in developing and executing marketing strategies across ten markets in the West region. Our conversation covers the tangible impact of OOH media, the importance of creative d

AI: the Tool that Brings Human Touch Back to Education

Jul 01 2024 34 mins  
On this Higher Ed Conversations episode, I host a conversation with an Al expert and, more impressively, my sister-in-law, Suzi Boynton! Suzi is the Executive Assistant to the Superintendent and Board of Trustees for the San Marcos Unified School District, where she utilizes the tool of Al in her day-to-day work for the school system. In our conversation, we discussed Suzi's journe

The Power of Direct Mail Marketing

Jun 01 2024 43 mins  
In this episode, Keith Goodman, a direct mail marketing expert, discusses the resurgence of direct mail marketing across various industries, especially in education. Keith highlights direct mail's targeted approach, allowing for personalized messaging to different audiences, a significant advantage over digital ads' broad reach. He explains how direct mail utilizes detailed demogra