Louder Than Words with John Bonini

Jun 05 2024 49 ep. 47 mins 13

Louder Than Words with John Bonini Podcast artwork

Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us. So, what’s the difference? Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.

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#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About

Jun 05 2024 50 mins

In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off. Discussed in this episode:Leveraging customer insights and data to craft content that stands out.Unique perspectives and

#48 | Eddie Shleyner | The Most Personal is The Most Creative

May 01 2024 45 mins

In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email. Things discussed in this episode: Teaching yourself a new skill can be done through creating perso

#47 | Ross Simmonds | The Long Game of Content Marketing

Apr 10 2024 50 mins

This week, John sits down with content legend Ross Simmonds. Ross is the founder and CEO of Foundational Marketing, an agency focused on distribution, as well as the (new!) author of "Create Once, Distribute Forever."Discussed in this episode:Leading with value is crucial in content marketing to avoid being banned or blocked from platforms.Content creators should prioritize distrib

#46 | Emily Triplett Lentz | Behind the Content at Basecamp, Help Scout, and Calendly

Apr 02 2024 47 mins

This week, I sit down with a friend and and someone whose work I've long admired––Emily Triplett Lentz. Emily has one of the most prolific and legendary resumes in content marketing, working for brands like Basecamp, Help Scout, Loom, and currently, Calendly. Things discussed in this episode: Community plays a crucial role in content marketing as it helps build trust and loyalt

#45 | Chris Savage | Content Is the Product

Mar 20 2024 54 mins

This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the how and why behind Wistia's uniqu

#44 | Brendan Hufford | The Importance of Creativity & Consistency in Building a Brand

Mar 14 2024 52 mins

In this episode, John hangs out with recovering in-house marketer, now founder of Growth Sprints, Brendan Hufford. In the past, Hufford worked in both growth and SEO for companies like ActiveCampaign. Now, he works with SaaS companies to help take them grow through short, focused sprints using his SaaS Growth Sprint framework. Discussed in this episode: Navigating bureaucracy requi

#43 | Rand Fishkin | Designing a Business (and content) for Meaningful Engagement

Mar 07 2024 52 mins

This week, John is joined by Rand Fishkin––one of the true OGs when it comes to B2B content marketing. Rand is the founder and former CEO of Moz and the current founder and CEO of SparkToro. He's also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Discussed in this episode: SparkToro's three-year retrospective The evolution of Rand's market

#42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going Independent

Feb 29 2024 48 mins

This week, John sits down with Amanda Goetz. Amanda is a 2x founder, 3x CMO, and now a full-time brand builder and creator on personal and professional growth inspiring 150k people each week through social and her weekly newsletter, Life’s a Game.Amanda shares insights and experiences on:Her experience transitioning to full-time content creation (and she’s worked through the a

#41 | Dave Gerhardt | Building & Monetizing a Personal Brand to $1M+

Dec 20 2023 70 mins

You know Dave Gerhardt. Maybe it's from his days running marketing at Drift. Or from his time hosting the Seeking Wisdom podcast with David Cancel. Or, maybe you've heard of (or are a member of) his B2B community, Exit Five. Point is, if you've been working in B2B marketing at any point in the last decade, you know Dave. In this rare podcast interview, Dave goes into detail on ever

#40 | Amanda Natividad | Defensible Content

Dec 14 2023 43 mins

We’re back! The first new episode of Louder Than Words in more than 6(!) years. Today, John welcomes marketing and creative extraordinaire Amanda Natividad to talk about her own journey as a creator filled with uncertainty and self-doubt to a full-blown influencer, how she approaches creating content that’s unique and more defensible, and how the freedom to create on her/their