The Home Service Contractor Blueprint

Aug 14 2024 26 ep. 35 mins 4
The Home Service Contractor Blueprint Podcast artwork

 All things related to home services, with a focus on marketing.  In addition, we will cover topics like operations, sales, and anything valuable to a home service business. 

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Navigating Franchise Growth: Marketing Tips from Austin Meek

Aug 14 2024 40 mins  
In this episode, our host Doug Bencsko talks to Austin Meek, and they dive into the world of franchising a garage door repair business. The key elements discussed are effective communication, building a positive company culture, and setting clear goals. Austin, a former franchise development lead for Precision Garage Door and current owner of the Portland Maine franchise, shares va

Effective Branding Strategies for Home Services: Insights from Ryan Chute

Jul 16 2024 49 mins  
A2O Digital meets with host Justin Bencsko and guest Ryan Chute, a partner at the Wizard of Ads. This episode discusses the importance of branding for home service companies and how the experts at the Wizards of Ads create a brand's story using emotional connections with customers through repetitive messaging and evoking emotions. This approach emphasizes brand-building which aims

Unveiling the Google Leak: What It Means for SEO Best Practices

Jun 18 2024 38 mins  
In this episode A2O Digital analyzes the recent Google leaked document and reveals possible factors affecting Google Search rankings, such as PageRank variations, site authority metrics, and more. Check out this episode to hear Tim and Justin discuss the latest Google algorithm updates and their effects on home service businesses. They also break down the key points and takeaways f

Google Local Services: Key Updates for 2024

May 14 2024 27 mins  
A2O Digital meets with host Tim Coleman and our Google LSA specialist Natalie Canas to discuss all the new Google LSA updates. We cover important LSA changes that are affecting ranking factors in the program. We will also discuss new features that were rolled out and could be impacting your listing. Listen to this episode to make sure you are fully optimizing your listing for Googl

Why Is Google Displaying Reddit Posts in Search Results?

Apr 23 2024 32 mins  
A2O Digital meets with hosts Tim Coleman and Justin Bencsko to discuss why Google is showing Reddit in search results. SEOs are reporting Reddit to become more prominent in the SERPs and they have sky rocketed. Google has taken action to partner with Reddit and work with the company to gain more access to their data. Find out why Google is pushing this new initiative and how it can

Understanding Pay Structure and Its Impact on Your Business

Apr 09 2024 25 mins  
A2O Digital meets with hosts Brandon Falone and Justin Bencsko to discuss pay structure and how it can impact your business. How can pay structure be profitable for your home service business? Listen to this episode for a deeper dive on how to navigate pay structure based on performance and position tiers and see what will work for your business!

Decoding Google's Search and Ranking System

Mar 05 2024 36 mins  
A2O Digital meets with hosts Tim Coleman and Justin Bencsko to review SEO as discussed by Google's VP of Search Pandu Nayak. He revealed at the Google antitrust trial how Google Search and ranking works including indexing, algorithm updates and more. Listen to this episode to hear our debrief into the topic of SEO and specifically cover what factors shape Google's Search results.

Boost Your Business: Strategies for Enhancing Brand Recognition

Feb 14 2024 32 mins  
A2O Digital meets with special guest Tim Wakefield, the business owner for a successful garage door franchise in South Florida. Tim has built a strong brand presence in his market area of Boca Raton and West Palm Beach. In this episode, we dig into what other sources of marketing can be utilized to grow your business and brand. Strong branding along with paid advertising can help y

How Can Good Customer Service Enhance Lead Generation?

Jan 30 2024 44 mins  
A2O Digital meets with hosts Brandon Falone and Justin Bencsko to discuss how important good customer service can be to your business and booking leads. For more information on our call center episode "How to Use Your Call Center to Book Leads and Generate Revenue, listen here.For more information on our online booking tool Street2Fleet, you can visit our website and listen here.

Maintaining Brand Integrity in the Home Service Industry

Jan 16 2024 38 mins  
A2O Digital meets with hosts Brandon Falone and Justin Bencsko to discuss how you can protect your business and brand from a business owner's perspective. Brandon dives into multiple factors that all home service business owners should proactively do. Check out this episode to hear what collaborative business efforts you can do to protect your business and reputation.