Masters of Home Service

Learn how to elevate your sales skills from seasoned expert, business coach and host of the Contractor Fight, Tom Reber. Discover techniques like the 'profit touch' to re-engage past customers and the Shin-Fu sales process that cuts sales time in half while increasing profitability. Gain practical tips on asking the right questions and adapting sales tactics to meet customer needs

Prepare for growth with these insights on refining your customer base, overcoming business bottlenecks, and leveraging strategic metrics for scaling in this dynamic episode. Discover practical strategies to attract the “good” customers and optimize your operations, from marketing to customer service. Learn how small, consistent improvements can dramatically reshape your busines

Get into the essentials of budgeting for lead generation for home service businesses. Explore effective strategies for using Google Local Service ads, optimizing local SEO, and understanding the costs associated with different advertising platforms. Learn how to calculate customer acquisition costs, get practical advice on maintaining engagement with potential clients and understan

Learn all about the world of artificial intelligence (AI) and see how it's transforming business efficiency and content creation. This episode unpacks how AI tools can tackle writer's block, improve customer engagement with personalized content, and more. Discover tools like Jasper AI for crafting content and how image generators are revolutionizing marketing. Get the scoop on the

In this episode, understand the essential targets every home service professional needs to track for unstoppable business growth. From redefining business revenue and mastering marketing ROI to boosting average job sizes through strategic customer interaction, uncover actionable insights to push your operations forward. Learn low-cost marketing hacks and why net profit trumps reven

Tap into the power of social media to boost your home service business. Learn practical strategies from a seasoned pro for growing your Instagram following and converting them into loyal customers. Explore how personal stories and authentic engagement can set you apart from the competition. This episode is packed with expert advice to help you navigate the social media landscape ef

Explore the world of effective marketing and get new business with the powerful strategy of retargeting. Learn how successful businesses leverage customer lists, use innovative email and text messaging techniques, and make use of digital tools to keep their services top of mind for their customers. Discover practical tips on maintaining engagement through personalized content and s

In this episode, learn how to overcome plateaus in your business, hearing invaluable insights on market saturation, creativity in marketing, and the mindset shifts needed for breakthrough growth. Discover how to transform stagnation into opportunity, ensuring your business not only survives but thrives in the most challenging markets. Join host Adam Sylvester, Eric Krupin, owner of

This episode takes a look at the shift from viewing trade work as merely a job to embracing it as a fulfilling career. Join our guests as they discuss effective recruitment and mentorship strategies that meet the expectations of a younger workforce while protecting the brand you worked hard to build. Christine shares her insights on hiring and developing young talent, while Jason h

Ready to get creative? This episode is all about the not-so-subtle art of business branding. We’ll explore the critical role of using your brand to develop customer trust, common mistakes to avoid, and the power of clear, consistent messaging. You’ll also get expert tips on selecting a business name, picking a standout color palette, and identifying the best logo for your brand