The MM+M Podcast

Nov 05 2024 556 ep. 26 mins 4
The MM+M Podcast artwork

MM+M editors Marc Iskowitz, Jack O'Brien, and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

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The reemerging pharmacy point of care

Nov 05 2024 40 mins  
Novartis’ Jennifer Yip and Haylo’s Louis Naimoli preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz.

The Neuroscience of Driving HCP Behavior Change, sponsored by Relevate Health

Nov 04 2024 20 mins  
In this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health, and Sam Glassenberg, founder/CEO of Level Ex, join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach, as well as the role games may play in driving deeper engagement and behavior change at scale. Check us out at: m

Orthopedics film vies for non-HCP fans

Oct 30 2024 32 mins  
Filmmaker Peter Sanders explains how his cine-history of NYU Langone Orthopedics is vying for a non-medical audience.

Two sides of the privacy coin: HIPAA and state laws in pharmaceutical marketing, a podcast sponsored by Swoop

Oct 24 2024 24 mins  
Some agencies and pharmaceutical marketers believe that HIPAA-compliant solutions automatically meet all the latest privacy regulations. But, new consumer privacy state laws apply to the average consumer whereas HIPAA is about patient de-identification. This creates two different standards and media agencies and brands have to be aware of both. Today, healthcare marketers need to b

Backstory behind diabetes group’s rebrand

Oct 23 2024 36 mins  
Pam Morrisroe, CMO of Breakthrough T1D (formerly JDRF), tells the backstory behind this storied brand’s repositioning.

Better partnerships, bigger impact, a podcast sponsored by DXTRA

Oct 23 2024 21 mins  
From emerging pharma to late-stage biotechs, healthcare marketers and communicators are facing increasing challenges. Which is why choosing an agency is more important than ever. Agency leaders Mike Rosich, CEO, Current Group and Josh Hoekwater, SVP of client experience at Genuine, unpack how to bring in the right partners to fulfill both your near- and long-term ambitions.

GE HealthCare marketing chief previews HLTH 2024

Oct 18 2024 34 mins  
PRWeek sat down with panelists at its inaugural conference in New York City on Thursday to discuss the day’s events and the role AI is playing at their companies.

Eye on gold: Eduardo Molina previews 21st MM+M Awards

Oct 09 2024 42 mins  
On the eve of Thursday night’s 21st MM+M Awards gala, chair of jurors Eduardo Molina offers a sneak peek.

Advancing patient centricity through HCP and DTC marketing synchronization, a podcast sponsored by OptimizeRx

Oct 09 2024 27 mins  
In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands’ ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only

Women's health advocates seek to build on Paris games

Oct 02 2024 24 mins  
Becky Edwards, chief communications officer for Organon, explains how women's health advocacy can build on the momentum created at this summer’s Paris Olympics.