The Sales Readiness Podcast™

Jan 23 2025 101 ep. 41 mins 33
The Sales Readiness Podcast™ artwork

The Sales Readiness Podcast is brought to you by SRG, a Part of SBI, a leading provider of customized sales and sales management training programs for companies seeking excellence. In this program, we share insights and strategies for Sales Operations, Sales Enablement, and Sales Managers, covering everything from enhancing sales skills and productivity and mastering negotiation tactics to leveraging technology in sales.

  Business
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Sales Readiness Podcast: Navigating the Shift from Manager to Sales Coach

Jan 23 2025 22 mins  
In this episode, SRG’s own Ray Makela, Managing Director, and Jeffrey Cordes, Senior Director of Training Services explore the critical role of sales coaching in developing frontline managers and boosting team performance. Together, they break down the key differences between management and coaching, the challenges faced when implementing effective coaching programs, and the esse

Amplifying Human Sellers: The Role of AI in Sales - Andre Yee

Aug 11 2024 39 mins  
Join Ray Makela in an exploratory discussion with Andre Yee, Founder and CEO of Tiga AI, as they discuss the role of AI in helping businesses amplify their sellers’ productivity. Learn how innovative AI platforms provide companies with opportunities to increase effective selling time and execute more cross/upsell motions through tailored AI suites that adapt to the evolving needs

Enhancement of Sales Training through Innovative Methods - Adam Clay and Dr. Stefanie Boyer

Aug 04 2024 39 mins  
Join Ray A. Makela in a compelling discussion with Adam Clay, CEO of RNMKRS, and Dr. Stefanie Boyer, Co-Founder, Chief Science Officer, and Head of Education of RNMKRS, as they delve into the transformative role of AI in sales training. Explore how their innovative platform revolutionizes sales conversation mastery through rigorous practice and realistic simulations, addressing the

Navigating the Paradox of Innovation in Sales with AI - Dr. Howard Dover

Jul 18 2024 25 mins  
Join Ray A. Makela and Dr. Howard Dover from the University of Texas as they dive into the fascinating intersection of AI and the sales industry. In this insightful conversation, they explore the impact of technology on sales, the paradox of innovation, and the delicate balance between efficiency and effectiveness. Discover how AI can enhance sales conversations and productivity wh

Driving Sales Team Success & Achieving 2024 Goals - Norman Behar

Apr 18 2024 26 mins  
If you enjoyed hearing about sales strategies for a fast start in 2024, I recommend you check out this other conversation, which you can find here: {{https://podcasters.spotify.com/pod/show/salesreadiness/episodes/Accelerating-Sales-Cycles-with-Data-Driven-Management-Strategies-e2bct8o}} Listen on: Apple Podcasts - https://podcasts.apple.com/us/podcast/the-sales-readiness-podcast/

Understanding Sales Velocity in Today's Market - Rick Carlton

Apr 04 2024 25 mins  
If you enjoyed hearing about sales velocity insights for 2024, I recommend you check out this other conversation, which you can find here: {{https://podcasters.spotify.com/pod/show/salesreadiness/episodes/Unlocking-2024-SKO-Impact-Strategies-for-Year-Round-Sales-Success-e2bctm7}} Watch the episodes on YouTube: https://www.youtube.com/@SalesReadiness/videos -- About Us: SRG, a p

Leveraging Talent and AI in Sales Management: A Path to Growth

Mar 07 2024 57 mins  
Learn about leveraging AI to enhance seller effectiveness, the best practices that the top sellers implement and how to develop role-play exercises for immediate feedback. Featured in this episode: Ray Makela, MD - Talent Development at SRG, a part of SBI, Bryan Kurey, Head of Research at SBI Growth and Jake Miller, Sr. Product Marketing Manager at Allego. -- About Us: SRG, a par

How Microsoft Is Changing Sales with AI

Jan 09 2024 39 mins  
AI is revolutionizing business and changing the way sales professionals work. But is this enough to replace the human factor? In today’s episode, Ray Makela, GM of Sales Training at SRG, a Part of SBI, sits down with Alfred Ojukwu, a senior sales professional at Microsoft and co-chair of Blacks at Microsoft. They discuss the role of AI in sales, particularly the Microsoft tools

How Will AI Support Sales Managers & Their Teams in 2024

Dec 04 2023 32 mins  
In this episode, Ray Makela, General Manager of Sales Training at SRG, a Part of SBI sits down with Craig Hanson, the Senior Director of Marketing Strategy at Gong. Gong has been trusted by thousands of companies worldwide to support their go-to-market strategies and grow revenue efficiently through a single, integrated platform. In this discussion, they touch on how AI will tra

Unlocking 2024 SKO Impact: Strategies for Year-Round Sales Success

Nov 16 2023 53 mins  
Get actionable SKO insights, real-world examples, and a sprinkle of planning tips to set you up for a winning year. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Sam Herring, Vice President and General Manager at Intrepid.