What Opie Way's Justin James Lost in Hurricane Helene—and What He Found
Feb 04 2025
76 mins
In 2019, Justin James started Opie Way, a recraftable sneaker brand made right in Asheville North Carolina, USA, using incredibly high quality materials—something that basically didn’t exist previously. Then suddenly, Justin's factory and brand didn't exist. In 2024, Hurricane Helene brought six feet of rampaging water tore through the Opie Way factory. Machinery, records, inve