The Trusted Technician

Feb 12 2025 59 ep. 18 mins 1

The Trusted Technician Podcast artwork

The Trusted Technician Podcast from SBE is a must-listen for HVAC technicians who want to set themselves apart. This short format podcast covers topics from a fresh perspective of increasing trust. We take care of the customer first. Learn the tips and strategies to communicate like a professional while solving problems with 5-star service. Guests will include some of the top-performing HVAC technicians in the country as well as experienced HVAC coaches and trainers.

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58. Ask Questions Before Educating Your Customers

Feb 12 2025 24 mins

Austin from Universal Heating & Cooling in Tennessee joins to share how he enjoys helping his HVAC customers but makes sure to ask questions first before jumping into any type of education mode.Key takeaways:Make sure your customers are up to date on industry trends and changes.Stay consistent by having a way to reset yourself in between calls.Be self-aware about the process yo

57. Do Customers Want HVAC IAQ Products?

Jan 08 2025 22 mins

Josiah from Daniell Heating & Air in Arkansas shares the huge lightbulb moment that changed everything for him when it comes to HVAC indoor air quality products and his customers. Key Takeaways: Learn how Josiah has an incredibly high close rate on IAQ products. What it was that changed his thinking and his conversations with customers. How to run thorough maintenance vis

56. Training and Practice Sets You Apart

Dec 25 2024 19 mins

Franco from Cowboys Air Conditioning & Heating in San Antonio, Texas, is the #1 ranked technician in the SBE 2024 HVAC technician rankings. He shares how getting employed as a technician has changed his life and the tips he has found that led him to his success. Key Takeaways: How important training is to him and what he has accomplished. Improvement through actually pract

55. Decide What Technician You Want to Be

Dec 11 2024 18 mins

Gavin from Wally Falke's Heating & Air Conditioning in California joins to share how, over 4 years, he went from being completely brand new to HVAC to becoming a million-dollar revenue producer. He shares how he: Had good progress every single year. How he broke through to become a successful technician. Why his first year was very important in deciding what kind of te

54. Success Now Is Showing How Much You Care

Nov 27 2024 20 mins

Ty from Patrick Riley in Arizona joins to share how he helps HVAC Technicians and plumbers find success through showing their customers how much they care. Key takeaways Time you spend with customers shows how much you care. How to do a million in revenue as a technician/plumber. His most successful technicians/plumbers run the fewest calls. Take pride in your work, and don

53. The Customer Needs to Educate You, Not the Other Way Around

Nov 13 2024 21 mins

John from George Brazil in Arizona shares how it is not about educating your customers. You should actually be letting your customers educate you. Key Takeaways Get to know every customer and how they want to be helped best. Listen and actually think about what your customers are saying or trying to say. Be patient and let your customers feel seen. Trust happens when your cu

52. What It Means to Trust the Process

Oct 31 2024 17 mins

Bryan from George Brazil in Arizona joins to share how, if you don't 100% trust and buy into your process and fully believe in it, it won't ever get you the results you are wanting. Key Takeaways: He is going to do more revenue this year than double the number of calls the year prior. The machine is the least important part of your call. - Don't be the 15-minute HVAC Demand C

51. Good Coaching Helps Create Self Coaching

Oct 11 2024 24 mins

Thomas from McCoy's Heating & Air in Tennessee shares how he coaches HVAC technicians to become more aware of what they do that is both working and not working. He also shares tips for using riding-alongs as a great way to coach. Key Takeaways: Actions create the motivation, not the other way around. What he learned as an HVAC technician and how that helps him now coach an

50. Work Smarter, Not Harder with Meaningful Goals

Sep 25 2024 21 mins

Austin from Harris Air Services in Texas shares how having meaningful goals is very important for an HVAC technician to stay consistent and on their process. Key takeaways: To build trust with a customer, you need to enjoy what you do. You can't have accountability without having a process. Coaching works best when there are meaningful goals. Learn more about SBE at

49. Mental States, Motivation, and Goals

Sep 11 2024 23 mins

Jason from Andersen Heating & Cooling in North Carolina joins and shares how his mental state and goals affect his motivation and performance as an HVAC technician. Key Takeaways: Every technician is motivated differently. Goal setting and its importance to know your goals and your progress towards your goals. How his revenue last year ended differently than it started, a