The Unapologetic Designer Podcast

Apr 07 2025 126 ep. 29 mins 10
The Unapologetic Designer Podcast artwork

Your blueprint to unfiltered design business success with Kenzi of Kenzi Green Design. From charging $75 for logos to booking $10,000 design clients and building a six-figure studio, I’ve seen it all. This podcast reveals what it really takes to attract high-ticket clients and thrive as a designer. Join me as I share hard-earned lessons, interview successful designers, and chat with my own design students from The Brief Collective as they break down the strategies behind their success. Whether you're just starting out or ready to scale your design business, this is your go-to resource.

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Are $500 clients actually worse than $5,000 clients?

Apr 07 2025 14 mins  
We’ve all heard it: $500 clients are picky, while the $5K clients barely think twice. But why does this happen? We’re diving into the financial psychology behind this stereotype, unpacking the mindset shifts, value perceptions, and energy dynamics that shape how clients show up at different price points.⁠⁠Join Social Butterfly Club (Marketing Membership For Designers)⁠⁠

Victim Mentality vs Empowered: The ONE Belief Blocking Your Success

Mar 24 2025 23 mins  
The most successful designers have one thing in common: an empowered mindset. They don’t get stuck and complain, they find solutions to keep it moving when challenges arise. In this episode, we’re calling out the victim mentality that keeps so many creatives broke, overwhelmed, and burned out. If you’re constantly blaming your circumstances, you’re giving away your power. �

I fired my dream client

Mar 17 2025 14 mins  
Not every design project works out...even the ones you're most excited about. This episode is a reminder to trust your gut because sometimes, you and a client just aren’t the right match and that’s okay. It’s business, not personal.⁠⁠Join Social Butterfly Club (Marketing Membership For Designers)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brief

My $10K Design Business Rebrand

Mar 10 2025 17 mins  
Last year, I poured nearly $10,000 into rebranding my own design business—hiring a copywriter, planning a full-scale photoshoot, revamping my website, and even bringing in another brand designer for support. I went all in, expecting a seamless transformation. But reality had other plans. Here’s what worked, what flopped, and what I’ve learned from this experience.⁠⁠Join S

The Marketing Strategy I'm Using To Book Clients In 2025

Mar 03 2025 11 mins  
I'm using something completely new to book clients in 2025—something I’ve never done before. And no, it doesn’t require sending weekly newsletters or posting every single day. In this episode, I’m breaking down this fresh strategy, how it works, and why it might just be the game-changer you’ve been looking for!⁠⁠Join Social Butterfly Club (Marketing Membership For

Do You Have What It Takes To Become An 'Industry Leader'

Feb 24 2025 13 mins  
From my beginnings as a freelancer to evolving into an established high-ticket designer and educator, I've gained invaluable insights into what it truly takes to become an industry leader. Today, I want to shed light on some of the challenges you'll face when stepping into this role.⁠⁠Join Social Butterfly Club (Marketing Membership For Designers)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠�

Building Financial Security As A Designer (without a budget tracker)

Dec 23 2024 19 mins  
Right now, I could take an entire year off from my design business, and it would continue paying me as if I was working full time. I know many freelancers hesitate to take the leap, fearing there's no financial security in running their own business so today I want to share how I've been able to do this as a solo designer with no team or digital products. How Minimalism Changed My

"I booked a $7K client and instantly felt scared"

Dec 16 2024 33 mins  
Alyssa is a successful designer and DBA University graduate. In this episode, she opens up about the internal challenges she’s faced, how she shifted her mindset to overcome imposter syndrome, and the journey to landing high-ticket clients after her design work went viral online for all the wrong reasons. This is a raw, powerful story of resilience and growth. Follow Alyssa ⁠

What Makes A 'High Value Designer' (it's not money)

Dec 09 2024 9 mins  
"High value" often gets mistaken for "high price tag" but being a high-value designer is about crafting an exceptional experience and delivering results that truly stand out. It’s not the price tag that defines value; it’s the impact and the quality of what you bring to the table. ⁠⁠Join Social Butterfly Club (Marketing Membership For Designers)⁠⁠⁠⁠⁠⁠ ⁠⁠⁠

"I only had $800 left, and one mindset shift changed everything"

Nov 25 2024 27 mins  
With just $800 left from her last paycheck, Veronica transformed her mindset and landed her first $5,000 client, unlocking a newfound confidence and stepping into the role of the expert she was always meant to be. In this episode, she breaks down the game-changing shifts that took her from struggling with $200 clients to confidently booking high-ticket clients in just a few months.