The Typography Lie – Why Lettering Is the Missing Piece in Your Graphic Design Career with Martina Flor
Mar 17 2025
49 mins
Graphic designers think they know typography. You pick a font, tweak some kerning, and boom—you’re a type expert, right? Wrong. Most designers are blind to the power of lettering, and it’s keeping them stuck in the same sea of mediocrity. While they tinker with fonts, lettering artists are out there crafting custom letterforms, charging premium rates, and landing clients like