The Unstoppable Marketer®

Oct 29 2024 104 ep. 51 mins 7
The Unstoppable Marketer® Podcast artwork

Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.

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Don’t Let Rising Ad Costs Kill Your Business: Essential Survival Tactics

Oct 29 2024 43 mins  
Ever wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the digital ad space. We'll dive into w

EP. 102 Scaling Your Business At Any Size w/ Russ Hannig, VP of Growth @ Gabb Wireless

Oct 14 2024 63 mins  
Join us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his professional role with his values as a parent, highlighting Gabb Wireless's mission to provide safe communication technology for kids. You'll g

EP. 102 Your Growth Guide To Creating Collaborations & Building Partnerships

Oct 08 2024 58 mins  
Unlock the secrets of brand growth with powerful collaborations and partnerships. Ever wondered how a small collaboration could lead to a tenfold increase in sales? We've got the story for you! Join us as we explore the strategic importance of these partnerships, sharing insights from a recent consulting call where a company faced unexpected challenges, and how innovative strategie

EP. 101 Trump vs. Harris: The Political Marketing Smackdown

Sep 23 2024 52 mins  
Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggybacked on a viral TikTok scandal to

EP. 100: The Most Important Marketing Lessons Learned Over The Past 100 Episodes

Sep 10 2024 55 mins  
Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining us for the first time. In this episode, we are taking a nostalgic trip back to November 2021, reflecting on our growth and the invaluable

EP. 99 Turning Small Wins into Big Bucks: 4 Compounding Secrets for E-Commerce Success

Sep 03 2024 49 mins  
In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success.Ever wondered how small pricing tweaks could significantly impact your bottom line? Learn how harnessing customer insights can optimize your p

EP. 98 Unlocking Your Brand's Creativity with Damian Dayton

Aug 27 2024 49 mins  
We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From Pillow Cube's billion-view campaign

EP. 97 The Black Friday Blueprint Episode You Wished You Listened To Last Year

Aug 20 2024 66 mins  
As we look ahead to the critical Q4 period, we unpack strategies for maximizing profitability during the Black Friday and holiday shopping season. With just 90 days to prepare, we dive into client experiences and emphasize the importance of defining your own success metrics based on historical trends, projected growth, and ad spend. From understanding the impact of discounts on pro

96. How To Survive & Thrive In The Current State Of Ecommerce

Jul 23 2024 66 mins  
Our conversation then takes a deep dive into the world of "zombie brands," those once high-flying companies now struggling under the weight of high customer acquisition costs. With examples spanning Outdoor Voices to Warby Parker, we examine the shifting landscape of the Direct-to-Consumer space. Amidst debates on Disneyland rides and discussions on the economic impact on e-commerc

95. The Complete Guide to Mapping Your Customer's Journey

Jul 16 2024 46 mins  
We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking the bank and discuss how different