The WordBirds Podcast with Chris Willis

Nov 20 2024 60 ep. 25 mins 3
The WordBirds Podcast with Chris Willis artwork

Words build relationships, ignite interests, and power epic journeys in the business world.

Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.

• Words are the magical glue between your business and your customers, capturing interest and driving action.

• Great communication opens doors to opportunities and builds stronger connections.

The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.

• Discover the art of personalization and the need for standout, engaging messaging.

• Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.

What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.

• Get the lowdown on strategies to elevate communications and position pros as strategic partners.

• Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions. 

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Cutting Through the Buzz: How Plain English Drives Real Communication Impact

Nov 20 2024 26 mins  
Cut the jargon. Boost the clarity.Jolene Peixoto, Relex Solutions’ anti-marketing comms leader, joins WordBirds to challenge buzzwords and embrace plain English messaging.Why it matters: Clear, concise communication builds trust, drives engagement, and sets your brand apart.Key takeaway: Prove your value with data and authenticity—not empty claims.🎧 Listen now to sharpen you

AI Takes the Mic: Key Insights From the First Half of Season 6

Nov 14 2024 20 mins  
This special episode brings you the top insights from WordBirds Season 6, hosted by AI voices Lance and Audrina (from NotebookLM).Why it matters: This AI-powered and hosted recap dives into must-hear lessons on intentional communication, bridging generational gaps, and building trust.Catch up: Perfect for anyone who missed an episode—but don’t stop here. Go back and listen to e

From Tactics to Strategic Influence: How Communicators Can Drive Real Business Impact

Oct 31 2024 24 mins  
Why it matters: Communicators often get stuck in tactical roles, but real value comes from strategic influence. In this episode, Bronagh Hanley, Partner & CCO at Preface Global, shares how she built influence at companies like Netflix and Discovery, and how you can too.Key takeaways:Ask "why" to uncover the strategy behind every communication.Build C-suite relationships by prov

Measuring the Impact: Why Internal Comms Needs Hard Data to Thrive

Oct 24 2024 22 mins  
In this episode (part 2 of 2), we talk with Joanna Parsons about the power of measurement in internal communications. Joanna, author of Innovative Internal Communications, explains why many comms teams avoid measurement, how to align goals with business strategy, and practical ways to demonstrate value. We also explore how measuring impact can elevate internal comms from a tactical

Bridging the Gap: Communicating Across Generational Divides in the Workplace

Oct 17 2024 24 mins  
Chris Willis and guest Michael Franklin, founder and executive director of Speechwriters of Color, dive into the complexities of communicating across a multi-generational workforce and navigating evolving workplace expectations.Why it matters: Understanding how different generations interact in the workplace is crucial to fostering collaboration, increasing engagement, and driving

AI and the Future of Internal Communications: Enhancing Strategy and Influence

Oct 10 2024 29 mins  
Chris Willis and guest Monique Zytnik author of Internal Communication in the Age of Artificial Intelligence, and Chairman of IABC EMEA as they explore the changing landscape of internal communications in an AI-driven world.Why it matters: Internal communicators are pivotal in aligning communication strategies with organizational goals, fostering engagement, and reducing costs.AI o

Messaging That Matters: How Strategic Communications Drive Brand Success

Oct 03 2024 25 mins  
Chris Willis sits down with Rachel Adam, Head of Brand and Communications at Sonar, to explore the critical role of strategic communications in shaping and amplifying brand identity.Why it matters: Strategic communications are vital for aligning brand and comms to drive business success.Effective storytelling can command the narrative and elevate your brand.Navigating internal and

The Strategic Path: Becoming a Chief Communication Officer

Sep 26 2024 24 mins  
In this episode of WordBirds, Chris Willis interviews Dave Guarino, Head of Global Communications at Wolters Kluwer.What it's about: Understanding the journey to a C-suite position in communications provides invaluable lessons for aspiring leaders.Dave shares his transition from stick-ball fanatic to financial compliance to corporate communications.Offers practical advice on buildi

Innovative Internal Communications: A Curious Route

Sep 19 2024 23 mins  
In this episode of WordBirds, Chris Willis interviews Joanna Parson, CEO of The Curious Route and author of Innovative Internal Communications.Why it matters: Joanna’s journey from a curious thinker to a leading internal communications expert offers valuable insights and practical advice on rethinking internal comms strategies.Driving the news: Joanna shares key takeaways from he

Communicating in a Crisis: Leading with Clarity & Purpose

Sep 12 2024 29 mins  
Navigating crisis communicationsIn this episode of WordBirds, Chris Willis sits down with communications expert Roberto Munoz (Fannie Mae, HSBC, Tesco) to explore the critical role of crisis communications.Why it matters: Effective crisis communication can be the difference between maintaining your brand's reputation and losing it. Roberto shares strategies from his experiences wit