This Is What I'd Do If...

Apr 19 2025 10 ep. 32 mins 1
This Is What I'd Do If... Podcast artwork

This is business strategy for creators, with a difference! After a full year of travel, business reinvention, and health challenges that took me out for longer than I expected, I needed a way to show up again. Not perfectly. Not with a launch. Just something real. So I started talking through the kinds of things I’d usually work through with a client. One prompt a day. One idea. One situation. And what I’d do if it were mine to figure out. Some days I talk about course sales or Kajabi messes. Other days it’s about focus, momentum, confidence, or how to make decisions when everything feels a bit uncertain. It’s a mix of strategy, reflection, and honesty. Sometimes it’s useful. Sometimes it’s messy. Sometimes it surprises me. You might hear something that clicks. You might feel less alone. Or you might just enjoy being part of a real conversation about what building a digital business actually feels like in 2025. You can subscribe to the podcast version here or find the replays on YouTube. And if you want a quick reminder before I go live each day so you can join me and ask questions, head to theunicornadvisory.com/this

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This Is What Id Do If I Didnt Want To Make A Course

Apr 19 2025 45 mins  
✨ Episode SummaryNot feeling the whole course creation thing right now?If the idea of filming another set of modules makes you want to trade your entrepreneurial dreams for a job at Aldi, you’re going to love this episode.In today’s session, I’m sharing a massive list of digital products you can create instead of a course—things I’ve sold myself, ideas from clients acro

This Is What Id Do If Perfectionism Was Holding Me Back

Apr 18 2025 28 mins  
Perfectionism is sneaky. It sounds noble. It tells us we’re just trying to “make it better.” But more often than not, it’s the thing keeping you stuck, silent, and off the playing field.In this episode, I’m sharing how perfectionism has shown up in my business again and again—including the $200K of sales I missed out on because of a product I sat on for two years becaus

This Is What I'd Do If I Didn't Know What Tech To Use For My Business

Apr 18 2025 30 mins  
Not sure what software you actually need in your online business? Feeling overwhelmed by too many options? Wondering whether an all-in-one is worth it or if a scrappy stack will get the job done?In this episode, I walk you through what a tech stack really is, how to choose the right tools for your business, and why your software should support your momentum rather than steal your e

This Is What Id Do If I Wanted To Travel And Become A Digital Nomad

Apr 17 2025 42 mins  
In this episode, I’m diving into what it actually looks like to run a Kajabi-powered business while travelling full-time as a digital nomad.I’ve been living overseas since early 2024 and designing my business to support a life of movement, flexibility, and creativity. If you’re dreaming of working from anywhere—or wondering what it takes to make your business travel-friendl

This Is What I'd Do If I Wanted to Know If My Idea Would Sell - AKA Validating Your Offer

Apr 15 2025 27 mins  
✨ Episode Summary:Today, I’m telling you the story of how I spent months building what I thought was a brilliant membership… only to have three people join. Yep. Three. And the thing I skipped? Validation.In this episode, I’m walking you through how to avoid that mistake by validating your idea before you create a single piece of content. I’ll show you the three levels of

This Is What I'd Do If I Wanted To Close My Membership

Apr 14 2025 32 mins  
If you're running a membership and questioning whether it still fits in your business, or you’re stuck in a cycle of restructuring and second-guessing, this is for you.In this episode of This Is What I’d Do If… I share the real story behind why I closed my Kajabi support membership, Unicorn Heroes, after five years. I take you behind the scenes of my decision-making process,

This Is What I'd Do If I Didn't Want To Be Too Salesy

Apr 13 2025 27 mins  
Let’s be honest—selling can feel a bit icky sometimes. Especially if you’re a course creator who’s amazing at teaching but doesn’t want to come across as pushy, fake, or like you’re shouting into the void. In this episode, I’m sharing what I’d do if I didn’t want to feel salesy… but still wanted to make consistent, sustainable sales.You’ll hear:Why so many gre

This Is What Id Do If I Only Had An Hour A Day To Work On My Business

Apr 12 2025 24 mins  
If you’ve only got an hour a day to work on your business—make it count.In this episode, I share the exact strategy I use to keep my business moving forward even during low-time, low-energy seasons. I walk you through the Creator Growth Loop, the three elements every creator business needs to keep in harmony:1️⃣ Be Seen – Build visibility and grow your audience2️⃣ Cre

This Is What I'd Do If My Course or Digital Product Wasn't Selling

Apr 12 2025 47 mins  
We’ve all been there. You put time, energy, and hope into a course or product... and crickets. It’s gutting. In this episode, I’m walking through what I’d do if I launched something and no one bought it.From the first time it happened to me (yep, I cried for days) to how I now approach it with clarity and strategy—I’ll walk you through the questions I ask, the data I di

This is what I’d do if I lost my mojo... and I wanted it back.

Apr 11 2025 19 mins  
It’s been a year of big change. Travel. A business rethink. Some health stuff that knocked me sideways for a while.All of that has been incredible in some ways and incredibly challenging in others. I’ve had time to reflect and reset, but I’ve also felt stuck and unsure how to show up when I didn’t know exactly what the next version of my business would look like.So I’ve d