Time For A Reset Marketing Podcast: Insights from Global Brand Leaders

Apr 04 2024 2

Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands.

Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world.

From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.

Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success.

Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.

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Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow

Apr 04 2024 26 mins

Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local k

Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK

Feb 27 2024 30 mins

Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on:Caroline’s marketing reset: Simplify marketing jargon for more effective communicationPivoting marketing from a cost centre to a revenue enginePrioritising tasks for greater efficiency and effectivenessThe relationship between performance and brand marketingThe role of measurement

Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever

Feb 07 2024 42 mins

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them

Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank

Jan 23 2024 36 mins

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Nic’s marketing rese

Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights

Jan 09 2024 34 mins

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:The shift

Episode 63 - Why CMOs Should Lead on Sustainability and Product Design: Insights from Lars Silberbauer, CMO of HMD Global

Dec 12 2023 27 mins

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:HMD Global

Episode 62 - Balancing Data-Driven Decisions and Creative Intuition with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios

Nov 08 2023 23 mins

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world. They discuss the importance of storytelling in

Episode 61 - The Future of Retail Marketing: Brand Building, Data-Driven Strategy, Customer Personalisation, and Sustainability with Tom Langley of John Lewis Partnership

Oct 17 2023 25 mins

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and Waitrose. For over 90 years, the

Episode 60 - From C-Suite Alignment to Becoming Data-Driven: Insights from 10 Marketing Leaders

Aug 10 2023 29 mins

In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of making data-driven decisions. If you

Episode 59 - Reckitt's Remarkable Journey to Take Marketing to the Top of the Board Room Agenda with Jason Carter

Jul 11 2023 28 mins

On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy, is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG). The discussion pivots around the evolution of marketing in the CPG space, with Jaso