Trial Lawyer Nation

Mar 15 2025 176 ep. 54 mins 393

Trial Lawyer Nation Podcast artwork

Michael Cowen and his guests explore critical topics distinctive to the legal profession - specifically focusing on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

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175 - Harlan Schillinger – Why Your Marketing Isn't Working

Mar 15 2025 51 mins

In 1977, when attorney advertising became legal through the Bates decision, Harlan Schillinger spotted an opportunity that would pioneer an entire industry. In this episode, the self-described "grandfather of legal marketing" shares insights from his nearly five decades of experience with host Michael Cowen. While emphasizing television's enduring power, Harlan explains how social

174 - Amy Hall – Elevating Your Case with Visual Trial Strategy

Feb 27 2025 53 mins

Host Michael Cowen welcomes back visual trial strategist Amy Hall for a discussion about her work helping lawyers connect with juries through visual displays. As she explains, people remember more of what they see than what they just hear – which makes visuals an important tactic in the courtroom. Her strategy focuses on guiding her clients to distill a case so that they display

173 - Malorie Peacock - You Asked. We Answered. 8 Burning Listener Questions

Feb 15 2025 44 mins

In the first installment of their new “Ask Malorie and Michael Anything” feature, host Michael Cowen and colleague Malorie Peacock tackle eight questions from listeners. They offer strategies and tips on topics ranging from launching a career as a personal injury lawyer, to navigating a traumatic brain injury case, to managing doubts about an expert witness.Have a question for

172 - Brian Glass – Leveraging Accountability, Delegation, and Data to Steer a Firm

Jan 30 2025 51 mins

Brian Glass started his career at a firm that competed with his father’s, Ben Glass Law. Today, he’s a partner at the firm, where he and his father have carved out their own practices and roles.Brian visits with host Michael Cowen to share insights about what he’s learned as the firm’s integrator who manages budget, salaries, bonuses, marketing, or anything in the “integr

171 - Jason Hennessey – You Can’t Control Google’s Algorithm; You Can Master Digital Marketing

Jan 14 2025 43 mins

When it came time to name his book, Jason Hennessey left nothing to chance. Anyone searching for “law firm SEO” would find his agency, videos, and his book: “Law Firm SEO.” “I'm dominating that keyword, and it's all by design.”With host Michael Cowen, Jason defines words in the digital marketing dictionary like “SEO” and “LSAs.” He pulls back the curtain on the

170 - Dirk Derrick – Leveraging the Transformative Power of Focus Groups

Dec 30 2024 42 mins

South Carolina PI attorney Dirk Derrick joins host Michael Cowen for an in-depth discussion about Dirk’s innovative approach to focus groups. By prioritizing truth-seeking and empowering clients through data-driven decisions, Dirk’s team uses focus groups to maximize case values. Plaintiffs’ attorneys who want to learn more are invited to request access to his podcast, “The

169 - Sonia Rodriguez – Life Happens; Past Injuries Aren’t Fatal to PI Clients’ Claims

Dec 14 2024 40 mins

Rarely does a personal injury client walk in the door with a clean medical history. Aches, pains, complaints, chiropractic visits – “it’s just the reality of life,” says Sonia Rodriguez, host Michael Cowen’s colleague at Cowen Rodriguez Peacock.In this conversation, Sonia and Michael discuss the art of strategically managing personal injury cases that involve preexisting

168 - Mike Alder – Why Lawyers Need Discipline, Consistency, and a Spiked Meditation Mat

Nov 29 2024 35 mins

Three decades as a trial lawyer; 30 trials; more than $3 billion in verdicts and settlements; thriving practices: Ask Mike Alder how he does it, and his answer is simple. “Take a cold shower and make your bed.”Make your bed, every day, because it teaches the discipline a trial lawyer needs. Prefer a warm shower? Take a cold one anyway, because stepping outside your comfort

167 - Malorie Peacock – The Law Firm Manager’s Guide to Ditching Drama, Accentuating Accountability

Nov 14 2024 54 mins

“If you’re a lawyer listening to this podcast and you manage anybody,” says Malorie Peacock, “I think you can find some value in some of the stuff that we’re going to talk about.”What Malorie and host Michael Cowen talk about is effective law firm leadership, and the “stuff” includes strategies for building a culture of accountability without workplace drama. Borrow

166 - Darryl Isaacs - In a World with Millions of Lawyers, You Can Stand Out

Oct 31 2024 32 mins

Host Michael Cowen chats with Darryl Isaacs of Isaacs & Isaacs Personal Injury Lawyers about personal branding and marketing. Darryl shares his journey from starting his practice in Kentucky to becoming a widely recognized figure in personal injury law across several states, with his own trademarked nickname: “The Hammer.” From television advertisements to digital platforms