Scaling Chaos: The Wild Ride of Clutch with Annabel Hay
Mar 04 2025
58 mins
What happens when a 10-second TikTok video changes everything overnight? For Annabelle Hay, co-founder and CEO of CLUTCH, it meant selling out 5,000 units in hours, navigating a manufacturing disaster, and scrambling to scale.
In this episode, Annabelle shares the rollercoaster journey of building a consumer brand from scratch, the unexpected lessons of going viral, and the chall