10 Years of the Wild Atlantic Way with Place Brand Pioneer, Malcolm Allan
Dec 03 2024
56 mins
On today’s podcast I chatted with my good friend, the proud Scotsman, Malcolm Allan, co-founder of a new training company, The Place Brand Academy. At the tender age of 75, Malcolm, one of the true pioneers of Place Brand Marketing had brought all of his experience, knowledge and expertise together for anyone who wants to work or learn more about this fascinating discipline