Working in UX Design

Sabina Fernandez is a UX Content Design Lead whose designs have unlocked millions-worth of spending with diverse-owned suppliers. How? Empathy. She puts herself in the shoes of others to make things better. After launching user experience (UX) content design in Meta's APAC headquarters, she moved to the San Francisco Bay Area where she continued to design with words and information

Winnie Chong has spent 17 years bridging creativity and commerce in design, advertising, and interactive media across the APAC region. She’s worked with some of the biggest names, from VMLY&R, a global digital ad agency, to SPH, where she played a key role in transforming Singapore’s largest media company from traditional publishing to the digital economy. Today, she leads

Jonathan Yap is a design leader and community advocate exploring the evolving identity of design in Southeast Asia. Through Design Pay Asia, he dives beyond surface-level salary data to uncover deeper insights about career growth, education pathways, and the changing value of design in the region. With 15 years of experience across WeWork and Visa, and currently leading design stan

With over a decade in design, Yin has done everything from print and branding to working with startups, leading event creatives, and managing an indie band’s branding. After 5 years in consulting, where she worked across different industries and regions, she now lead the design and product teams at Naluri, pulling all that experience together to create impactful digital products.

Kicking off his career through hackathons, Isaac Lee quickly transitioned from payments into wealthtech. With a passion for solving problems at scale, he's revamped wealthtech apps, overhauled customer service workflows, and automated everything from onboarding to exclusive investor products. Now, he’s discovering just how far technology can elevate wealth management as a senior

Shery is a design strategist with a flair for unconventional thinking and excels at tackling complex problems in creative ways. After nearly a decade in New Zealand, this Singaporean returnee has built a solid track record across Aviation, Education, Digital Consulting, FinTech, and more. As a cheeseboard layout expert, amateur wine-enthusiast and lazy food lover, she set up the In

Adela is Director of Product Design and User Insights teams at Zalora, working across various SEA markets. She has been at the forefront of designing user friendly and intentional products, services and experiences. She has been both on client side and consultancy side having worked across continents in Americas, Europe and now in Asia. Hear us cover:- Service Design in Europe vs

Norman is a senior design manager based in Singapore. At Grab, he drives strategy, design, culture, and growth across the organization with a focus on elevating user experiences across support, comms, safety, and family experiences for 600+ million people across Southeast Asia. He’s deeply fascinated by how businesses, communities, and ecosystems are built, broken, and evolved an

Izwan Ismail is a digital and design leader with over a decade of experience that encompasses startups, scaleups, and corporations. He has advised a government on building startup ecosystems and built the nation’s digital and design capability.

Eyad's a venture bricklayer with his recent experience primarily being in the digital sector for energy, renewables, commerce, media and fintech, from early-stage strategy and product concept development to securing resources required to set-up and operationalize new products and services. He tends to surf the sweet spot between product management, business development and technolo