The Design Dialogues Podcast

In this episode, I am tackling a topic that can make or break your studio's profitability - trade pricing and markups. If you've ever felt awkward about markups, uncertain about your pricing structure, or caught yourself undercharging, this episode is for you.

I hope you enjoy the episode.

Beth xx

Episode Highlights:

• Why over-complicated trade pricing leads to lost revenue

• The mindset shift needed around markups

• Three ways to simplify your trade pricing model

• How to communicate pricing with confidence

• Why you should never devalue your design services

Key Takeaways:

✨ Trade pricing isn't just about making money - it's about delivering value

✨ Your markup structure needs to be clear and consistent

✨ Talk about pricing early in the client relationship

✨ Never justify your design fee through trade savings

✨ Frame trade pricing as a benefit, not a cost

Common Mistakes to Avoid:

• Having different markups for different suppliers

• Hiding trade pricing until invoice stage

• Discounting to avoid uncomfortable conversations

• Using trade savings to justify design fees

• Feeling guilty about standard industry practices

Perfect For:

• Interior designers establishing pricing structures

• Designers reviewing their markup policies

• Anyone struggling with pricing conversations

• Business owners wanting to increase profitability

• Designers looking to build client trust

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