The Startup CPG Podcast

In this episode of the Startup CPG Podcast, Grace Kennedy interviews Charlie Gentry, the founder of TruJoy, a frozen Greek yogurt brand based in Austin, Texas. Charlie shares his inspiring journey as a solo founder, detailing his motivations for creating TruJoy and navigating the competitive food industry. He discusses the development process behind his yogurt, including the creation of innovative flavors that resonate with consumers and his commitment to quality through effective product formulation.

Charlie also shares his strategies for expanding TruJoy's retail presence and managing distribution channels, emphasizing the importance of affordability and accessibility in reaching a broader audience. They highlight the value of community support and collaboration among entrepreneurs, showcasing how networking with fellow founders has positively impacted TruJoy's growth.

Tune in to gain insights from Charlie's journey, and don’t forget to subscribe for more inspiring stories from the world of consumer packaged goods!

Listen in as they share about:

• Inspiration Behind TruJoy
• Product and Flavor Development
• Brand Name and Packaging
• Challenges of Being a Solo Founder
• Resource Management and Funding
• Marketing Strategies and Social Media Presence
• Challenges of Cold Chain Logistics
• Retail Expansion and Distribution
• Community and Networking
• Future Plans

Episode Links:

Website: https://www.trujoyyogurt.com/
LinkedIn: https://www.linkedin.com/in/charlie-gentry-1382b7b2/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics