B2B Go-To-Market Leaders

Apr 17 2024 1
B2B Go-To-Market Leaders Podcast artwork

Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve

RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO

Apr 17 2024 50 mins  
Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of serving diverse audiences and keeping em

People-Centric GTM: Mark Kilen's Framework for B2B Growth

Mar 27 2024 41 mins  
What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolving landscape. Join us as we

Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises

Mar 13 2024 43 mins  
By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success.In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sales, and enterprise solutions, Rabi

From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.

Feb 29 2024 51 mins  
Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Market, and Ideal Customer Profile for

From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth

Feb 21 2024 48 mins  
Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for long-term strategies over short-term

Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty

Feb 07 2024 49 mins  
Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challenges faced, and the strategies that

Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy

Jan 31 2024 50 mins  
What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director Head of Product Marketing at inFeed

Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman

Jan 17 2024 50 mins  
Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how. Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his expertise on agile business me

Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing

Jan 10 2024 51 mins  
Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing Director of inFeedo, explains why she shifted from consultant work to product marketing. Saranya also shared her efforts in structuring her product marketing team and the role of the designer in marketing. Her magic touch in her posi

Go-To-Market Success: Pillars Of Empowerment, Mentorship, And The Customer Voice With Gianna Scorsone

Dec 20 2023 39 mins  
Building successful go-to-market strategies is all about collaboration, respect, and a culture of betterment. It's a journey of breaking down silos and embracing the path to profitability, where every team member's value is celebrated. For today’s episode, we will explore the heart and soul of a thriving go-to-market strategy. Meet our guest, Gianna Scorsone, CEO of Cha