Must Contain

Oct 20 2022 19 ep. 25 mins 1

Must Contain Podcast artwork

Join Marketing Ops Nerds, Kristin Crowe (OGK), and Kristin Carideo (KAC) to break down a marketing or corporate buzzword, hot topic, or just something Etumos clients are talking about. They'll break down what that concept actually means - sometimes amongst themselves, and occasionally with a resident "expert. "If you are known as incredulous, are a self-proclaimed skeptic when it comes to the latest marketing jargon, then you have found your people. Welcome. Produced by: Kristin Crowe, Kristin Carideo, Lindsay Walter, Ali Stoltzfus. Edited by: Kristin Crowe Theme Song by: Rusty Hall

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Season 2 Ep 9. Must Contain: CSOps

Oct 20 2022 47 mins

In this previously recorded LIVE episode from MOPsCON 2022, Kristin and Kristin are joined by Etumos Founder, Edward Unthank to talk Customer Success Operations, CSOps. Catch this slightly lengthier but also interactive episode to learn more about customer success operations including why it should be part of Rev Ops, what a pilot program can do for your organization, and getting s

Season 2 Ep 8. Must Contain: The Four Pillars

Sep 13 2022 28 mins

This week Kristin and Kristin are joined by Amy Goldfine to talk The Four Pillars. Originally introduced and defined by Edward Unthank in 2019, the four pillars of marketing operations are the foundational components that create a functional team. Tune in to learn more about how Amy has used the pillars to create job descriptions and build her team and how you can do the same as a

Season 2 Ep 7. Must Contain: College Degrees

Aug 24 2022 49 mins

Kristin and Kristin are joined this week by Kevin Dieny to talk marketing and it's relationship to college degrees. There's so much to talk about, which is why you might have noticed this episode is double the length. But we promise it's worth it. While you may not think of a college degree as a buzzword (buzz phrase?), you probably should. Take a listen to the discussion on whethe

Season 2 Ep 6. Must Contain: Email Templates

Aug 09 2022 18 mins

Kristin and Kristin are joined by our first-ever guest duo - Jon and Steve from Upcraft. In this episode, we talk email templates - the good, the bad, and the ugly. Listen in to learn more about the common template asks, how to migrate email templates from one marketing automation platform to another, and the joys of email rendering in Outlook.If you need to get right to the good s

Season 2 Ep 5. Must Contain: Accessibility

Jul 26 2022 22 mins

Guest, Beth Massura (she/her), joins Kristin and Kristin to talk accessibility and inclusivity. In the episode, learn more about how you and your fellow MOPs team members can work internally to create a more accessible and inclusive environment for employees, prospects, and customers. If you're looking for quick wins now, you can jump to 20:45. Diversity, equality, and inclusion is

Season 2 Ep 4. Must Contain: RevOps

Jul 12 2022 27 mins

Kristin and Kristin are back with Must Contain's first ever guest, Kelly Jo Horton. This time we're talking RevOps. We're breaking down what it is, what it isn't, how to structure a RevOps org (spoiler, it comes down to making friends over beers), and a bit about how to become a RevOps leader. Just want to skip to the beers? Fast forward to 25:44 for the three things you need to kn

Season 2 Ep 3. Must Contain: iPaaS

Jun 28 2022 21 mins

Summer is in full swing but be sure to download this episode of Must Contain for poolside reading, it's got all the makings of a great summer listen. Kristin and Kristin catch up with David Kreitter to talk iPaaS. This gem of an acronym (Integration Platform as a Service) has been around for ages but David offers an updated take on it as the tools move from IT only to Operations. F

Season 2 Ep 2. Must Contain: Attribution

Jun 14 2022 22 mins

Join Kristin and Kristin as they talk attribution with Rachel Squire. Can you justify your existence? Rachel talks about how you can no matter your maturity.Learn how you can get started with attribution using the most basic tools, tips for aligning with sales on what success actually is, the variety of model shapes, and much more.Need a quick fix? Jump to 21:30 for the 3 things yo

Season 2 Ep 1. Must Contain: MQL

May 31 2022 19 mins

Must Contain is back with season 2! Join Kristin and Kristin who are back and better than ever. This first episode covers some hot takes on MQL with Tara Robertson, Senior Manager of Demand Generation at Chili Piper. Is it M-Q-L or Mequel? Twitter says MQLs are dead, is it true? Why should sales care about MQLs? Why should marketing? Get answers to these questions and more. Short o

Ep10. Must Contain: Funnel

Mar 01 2022 22 mins

In this final episode of season 1, KAC joins OGK and guest host, Rusty Hall to talk capital-F Funnel. Not the beer funnel you might have been familiar with in college, but the visual funnel representation of the buyer's journey. Spoiler alert: she hates it. But there's good reason and you definitely want to hear it. And there's more, Kristin provides an alternative shape to the fun