PRODUCTEA with Leah, Growth & Senior Leadership

SummaryThe conversation with Mike Weir, former CRO of G2, focused on reducing churn and driving expansion revenue.At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team. We also discussed the importance of product and marketing in customer education and engagement and how to align sales,

Anthony Pierry, partner at FletchPMM, focuses on messaging for early-stage B2B SaaS startups, and he brought a lot of actionable knowledge on how to do it right to the ProducTea.SummaryI talk with Anthony about how to focus and narrow down your target audience and how to communicate it through your value proposition. How do we cross the chasm between the early-stage value propositi

Adam Robinson, CEO of Retention.com & RB2B, is the CEO who builds in public on LinkedIn and is crushing it by discovering the power of product-led growth as he is doing it. He’s very specific about what works and what doesn’t and how he got started.He explains the power of organic reach through LinkedIn and building a personal brand through social media, particularly Linked

Casey Hill is a Senior Growth Manager at ActiveCampaign, Institutional Consultant, and Founder. More importantly, he’s incredibly actionable and smart on LinkedIn around B2B Email channels, and that’s why I wanted to have him on the podcast.SummaryWe talk about how to approach Email, how to use it from the ground up to drive meaningful business and how to measure it. How to bal

Julie Zhuo, Co-Founder @ Sundial, Author of THE MAKING OF A MANAGER, ex-VP Design @ FBSummaryIntuition and hiring is an uncomfortable topic. We should be rational, have reasons for why we choose to work with someone or not. When should we trust our gut feeling? When is it time to step back and say, no. I go with the hard facts?In the end it’s all about building an honest relation

SummaryJamie Gier, - CMO at DexCare and former Director of Product Marketing at Microsoft - and I talk about the importance of understanding the customer and the challenges of marketing in regulated industries. We also touch on the process of learning marketing, the concept of account-based marketing in B2B, and how to connect it to revenue through ROI cases for our customers. The

SummaryPeter Walker, Head of Data Insights at Carta discusses with me various aspects of startup funding and investment. We explore the value of small angel investments, the obscurity of startup funding letters, the selectivity of startup advisors, and the potential of angel investments as marketing assets.We also touch on the excitement for the future of startups, the impact of ac

Why is ruthless focus the most important skill in B2B, and why is it so hard to get right? As the CEO of a banking service that focuses on the impact of cashflow mismanagement on small businesses, he knows what it means when people only focus on what’s fun to them in a business and the price they pay for that.We talked about the decision to seek VC funding and how he built resili

Jeff Gothelf, one of the most critical voices around OKRs and being outcome-driven, sat down with me for an hour-long amazing conversation:We touch on why using OKRS is useless if you can’t admit when you are wrong and be open to feedback from your teams.How do you set outcome-driven goals for exploratory research and the role of humility in organizational success? Why shipping s

SummaryMelissa Kwan, CEO of eWebinar and serial bootstrapper, discusses the challenges and benefits of bootstrapping a business versus seeking venture capital funding. She is the poster child for urging founders to focus on real customer feedback and paying customers without loading up on VC problems. We discuss the importance of understanding the customer, personal goals and ambit