Beyond Traffic Podcast | ROI Driven SEO For B2B SaaS Startups

Oct 27 2023
Beyond Traffic Podcast | ROI Driven SEO For B2B SaaS Startups artwork

SEO isn’t just about reporting on vanity metrics such as keyword rankings, organic traffic growth, number of backlinks, etc. What’s actually important is the business impact of your SEO program such as revenue, pipeline, MQLs, SQLs, and so on. So, how do you actually get an ROI from SEO? How do you measure it? What are different approaches you can take? In this podcast, you’ll hear from marketing executives and founders at B2B SaaS startups on how they’ve used SEO to achieve business goals. If you’re ready to learn how to take a holistic approach to SEO - this is the podcast for you.

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How Zencastr Could Acquire User Signups Using SEO

Oct 27 2023 14 mins  
Zencastr has built a strong brand over the last eight years. Yet, its competitors (like Riverside) outperform them on Google. In today's episode, I share how Zencastr could use SEO as a customer acquisition channel. Specifically, I share how they can: Build free tools to capture problem-aware prospects. Strategically create Jobs To Be Done listicles and How-To content. Captur

How I'd Acquire User Signups For SendFox Using SEO

Oct 09 2023 11 mins  
SendFox competes in the $1.2B+ email marketing industry. Yet, they're not using SEO to drive growth. In this episode (which is the first in a new series that I'm starting), I share how the SendFox team could use SEO to grow organic traffic and acquire user signups. Specifically, I share how they can: Rank for high-intent non-branded keywords. Position themselves as an al

How Datapad Used ROI-driven SEO To Acquire 1000+ Signups Monthly In 6 Months | John Ozuysal, Co-founder & CMO, Datapad (#7)

May 18 2023 48 mins  
In this episode of The Beyond Traffic Podcast, I interviewed John Ozuysal, Co-founder & CMO at Datapad, and discussed the SEO playbook he used to grow organic traffic to 25,000 and signups to 1,000+ per month in 6 months. ************************ What we covered in this episode ************************ 2 Things To Consider Before Investing In SEO as a SaaS Startup. How To A

How Scribe Used Surveys and User Feedback To Grow Blog Traffic From 0 To 40,000 in 8 Months | Jakub Rudnik, Director of Content Marketing, Active Campaign (#6)

May 04 2023 50 mins  
In this episode of The Beyond Traffic Podcast, I interviewed Jakub Rudnik, Director of Content Marketing at Active Campaign, and discussed the SEO playbook he used to grow Scribe’s organic traffic and revenue in less than 12 months. ************************ What we covered in this episode ************************ What SaaS Startups Should Consider Before Going All-in With SEO

How Writesonic Used AI-Generated Content To Drive 2M+ Organic Visitors In Less Than 8 Months | Manvi Agarwal, Content Marketing Lead (#5)

Apr 20 2023 42 mins  
In this episode of The Beyond Traffic Podcast, I interviewed Manvi Agarwal, Content Marketing Lead at Writesonic, and discussed How the company uses AI to create content that drives organic traffic and acquires user signups. ************************ What we covered in this episode ************************ Writesonic's 2M+ Clicks Organic SEO Playbook. How Writesonic Uses G2

How Userpilot Scaled Content Production To 100 Blog Posts Per Month Without Compromising Quality | Emilia Korczynska, Head of Marketing (#4)

Apr 06 2023 38 mins  
In this episode of The Beyond Traffic Podcast, I interviewed Emilia Korczynska, Head of Marketing at Userpilot, and discussed How SaaS startups can realistically scale content production without compromising quality. ************************ What we covered in this episode ************************ Why SEO could be a wise investment for your SaaS startup. How to scale content pr

Why SaaS Founders Should Invest In SEO From Day One With Craig Hewitt, Founder of Castos.com (#3)

Mar 23 2023 35 mins  
In this episode of The Beyond Traffic Podcast, I interviewed Craig Hewitt, Founder of Castos.com, and discussed How SaaS founders should approach SEO to get the maximum ROI for their investments. ************************ What we covered in this episode ************************ Why SaaS startups should invest early in SEO. The Underrated SEO strategy that works for SaaS startups

How SaaS Startups Can Unlock Organic Traffic & Business Growth With Zero Volume Keywords | Mark Williams-Cook, Founder of AlsoAsked.com (#2)

Mar 15 2023 53 mins  
In this episode of The Beyond Traffic Podcast, I interviewed Mark Williams-Cook, Founder of AlsoAsked.com, and discussed How SaaS Startups can leverage Zero Volume Keywords for Organic Traffic and Business Growth. ************************ What we covered in this episode ************************ Why Zero Volume Keywords is now more important than ever How a local insurance company

How SaaS Startups Can Drive Business Results From SEO With Ben Sailer, Director of Inbound Marketing at WordPress.com #1

Mar 07 2023 48 mins  
In this episode of The Beyond Traffic Podcast, I interviewed Ben Sailer, Director of Inbound Marketing at WordPress.com, and discussed How SaaS Startups can drive business results from SEO ************************ What we covered in this episode: ************************ Why Wordpress.com is going all-in with SEO Why Customer Research Should be the foundation of your SEO strategy

Introduction of Beyond Traffic Podcast

Mar 03 2023 6 mins  
Welcome to Beyond Traffic Podcast, a new podcast hosted by AbdulGaniy Shehu.  In this podcast, you’ll hear from Marketing Executives and Founders at B2B SaaS startups on how they’ve used SEO to achieve specific business goals.  You’ll also learn how to communicate the impact of your SEO program better. If you’re ready to learn how to take a holistic approach to dr