Creator Stories - by Prewrite.com

After the demo, what's next?  It's time to end the endless cycle of checking in sharing generic marketing content while you are in working the middle funnel. Join us for a very special ShiftHappens to explore the intersection of value drivers and strategic narratives, to help you craft "value stories". Stories win hearts and minds, and value is expresssed in terms of effici

The Art of Storytelling: Finding Your Story   We all know people who are gifted storytellers - people who can captivate a crowd with their tales. While most of these people are charismatic and have a flair for language, they also have one important quality that you don't see: they know what makes a story worth telling.   All good stories have a few elements in common: the

It’s one thing to build an audience — it’s another to monetize your audience.   There are infinite products and services you can sell, but success in doing so ultimately hinges on one thing: Alignment.   The audience you target, products you offer, and ways you position them must be in alignment with each other.   To ensure your efforts to monetize your audienc

The death of webinars has been greatly exaggerated.   Every once in a while, someone declares webinars “over” as a viable lead generation and nurturing format.  But how can they be when nine out of 10 B2B professionals say that webinars are their preferred content type?  So maybe it’s not webinars that don’t work. It’s a tendency toward broad, boring, and o

Say you’re selling widgets. You know your widget is 39% lighter than the competition, works 53% faster, costs 13% less, and has 29% more support. Your client is asleep by now. But maybe, three years ago you had a friend who struggled with their widget, who complained about the cost, the size, and how frustrated they were because a widget part broke, and they couldn’t get any su

How do you stand out in senior living - arguably the most competitive sales environment today?   According to Jeff Altschul, Director of Sales and Marketing at Arboria of Long Grove, you stand out by using storytelling in marketing and sales videos.

Do you ever wish you could give a big middle finger to your dead-end, 9-5 day job? No more BS reports, no more infantile coworkers, no more absolute clown of a boss. And instead of all that crap, you get paid to talk about topics you LOVE - baseball, reality TV, dogs, whatever. Well good news, you can ditch the 9-5 and create content for a living.  The road ain't easy, but the

Told any good stories lately? No? Well you might want to start. Stories are more than simple fairy tales. Turns out, they actually alter our brains, and can even change the way we think and act. Storytelling is a community act that involves sharing knowledge and values. It's one of the most unifying elements of mankind, central to human existence, taking place in every known

Marti Sanchez, CEO of Influence Podium , drops by to help us learn how to become an influential thought leader by using storytelling. Marti and his team have helped c-suite leaders CRUSH it on social media with their personal brand in a box service offering. They even have their own process: Define objectives and prepare the Content Pillar series that will drive all the conten

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. As social creatures, we depend on others for our survival and happiness. A decade ago, my lab