Behind the Craft

Mar 09 2025 51 ep. 41 mins 10

Behind the Craft Podcast artwork

Expert interviews and guides to help you level up as a product leader and creator fast.

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Exclusive: Inside the Best AI Model for Coding and Writing | Scott White (Anthropic)

Mar 09 2025 45 mins

My guest today is Scott White.Scott is the Head of Product for Claude at Anthropic, and I’m excited to be the first to interview him about the hybrid reasoning AI model Claude 3.7 Sonnet. Scott also gave me a behind-the-scenes look at how Anthropic builds AI products, the most essential skills in the AI era, and how Claude will evolve from assistant to agent.This episode is broug

AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)

Mar 02 2025 36 mins

My guest today is Yana Welinder.Yana is the CEO of Kraftful, an AI product that helps 50,000 product teams extract insights from user reviews and surveys. She’s also a power user of ChatGPT and did a live demo of her top AI workflows for Deep Research and Operator.Timestamps:(00:00) At this point, I’m not doing anything without AI(01:38) Live demo of Operator automating product

We were going to shut down our company…now we’re worth $700M | Eric Simons (Bolt)

Feb 23 2025 48 mins

My guest today is Eric Simons.Eric is the CEO of Bolt, the AI coding platform that has exploded from 0 to 3M users in less than a year. Eric gave me a live demo of building a $2B mobile app from scratch with Bolt, how his “overnight” success was seven years in the making, and how real product teams use Bolt to get work done faster.This episode is brought to you by Vanta — Joi

This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi

Feb 16 2025 49 mins

My guest today is Ebi Atawodi.Ebi is the Director of Product for YouTube Studio, the home for 65M creators (including me). Ebi gave me an inside look at crafting Studio’s vision and how to define yourself beyond your job title. Ebi’s super inspiring, and you'll love our chat.This episode is brought to you by Vanta — Join over 9,000 global companies like Atlassian, Quora, and

This AI Tool Lets You Build Apps Faster Than Googling | Amjad Mosad (Replit)

Feb 09 2025 39 mins

My guest today is Amjad Mosad, CEO and founder of Replit.Amjad is the CEO of Replit, an AI coding platform with 34M users that’s making it possible for anyone to build an app in 60 seconds from their phone. In our chat, Amjad shared how you can learn to code with AI and gave me a live demo of Replit’s AI agent. We also discussed the skills that will still matter in AI. This epi

The #1 Hack to Build Apps With AI Without Getting Stuck | Colin Matthews

Feb 02 2025 43 mins

My guest today is Colin Matthews. Colin is a rockstar instructor who teaches a popular AI Prototyping for PMs course on building AI apps without coding skills. In our interview, Colin shared how to pick the right AI prototyping tool, what you should do before asking AI to code, and how to build a habit-tracking app step by step in just 20 minutes. Brought to you by: Vanta— Autom

Inside Suno, the AI Music App You Won't Be Able to Stop Listening To | Mikey Shulman (Suno)

Jan 26 2025 35 mins

My guest today is Mikey Shulman. Mikey is the CEO and co-founder of Suno, the best AI music app available. I’ve had so much fun using it to make songs with my kids. In our chat, Mikey shares how music LLMs work, how Suno builds AI products, and the good and bad futures of music with AI. Timestamps: (00:00) The good and bad futures of AI in music (03:41) How Suno's music AI actu

The 5 Hidden Rules Behind Successful AI Products | Chris Pedregal (Granola)

Jan 19 2025 38 mins

My guest today is Chris Pettigrew. Chris is the co-founder and CEO of Granola, an AI meeting notes app that has become indispensable to me. Granola has 70%+ weekly user retention, almost unheard of for consumer AI. In our interview, Chris shared five hard-won rules for building AI products that users love and explained why AI will fix meetings. Timestamps: (00:00) The #1 mistake

The AI Skill That Will Define Your PM Career in 2025 | Aman Khan (Arize)

Jan 12 2025 46 mins

My guest today is Aman Khan. Aman is the Director of Product at Arize AI. Last year, we both heard the Chief Product Officers of OpenAI and Anthropic share that AI evaluations will be the most important skill for PMs in 2025. Aman gave me a crash course on how to build this critical skill in our interview. Timestamps: (00:00) Evals force you to get into your user's shoes (03:

This is What Top 1% PMs Do Differently | Amit Fulay (VP Microsoft)

Jan 05 2025 39 mins

My guest today is Amit Fulay. Amit is a product VP at Microsoft who previously spent 15 years building products like News Feed (Meta) and Google Meet (Google). In our interview, he reveals the three types of product leaders, how to build trust at each career stage, and what AI means for PMs. He also teaches a popular on leveling up from PM to influential product leader (get $100 of