#191 - Next Level Burger: Expansion, Plant-Based Backlash, and the Future of Sustainable Fast Food
Feb 13 2025
60 mins
In this episode of Eat for the Planet, Matt de Gruyter, CEO and co-founder of Next Level Burger, discusses the brand’s significant progress since 2018, including the acquisition and turnaround of Veggie Grill, its ambitious expansion goals, and the evolving plant-based food landscape. Matt reflects on combating misinformation, balancing operational discipline with a strong work c